Masters of Disaster: The Ten Commandments of Damage Control

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Masters of Disaster: The Ten Commandments of Damage Control

by Bill Guttentag, Christopher Lehane, Mark Fabiani

St. Martin's Press | March 4, 2014 | Trade Paperback

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Whether you’re a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned  restaurant with a lousy Yelp review, a crisis doesn’t have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing “reply all” can quickly become a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it’s your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood  studios, the authors outline  the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.

Format: Trade Paperback

Dimensions: 256 pages, 8.77 × 5.75 × 0.65 in

Published: March 4, 2014

Publisher: St. Martin's Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 113727896X

ISBN - 13: 9781137278968

Found in: Public Relations

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– More About This Product –

Masters of Disaster: The Ten Commandments of Damage Control

by Bill Guttentag, Christopher Lehane, Mark Fabiani

Format: Trade Paperback

Dimensions: 256 pages, 8.77 × 5.75 × 0.65 in

Published: March 4, 2014

Publisher: St. Martin's Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 113727896X

ISBN - 13: 9781137278968

From the Publisher

Whether you’re a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned  restaurant with a lousy Yelp review, a crisis doesn’t have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing “reply all” can quickly become a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it’s your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood  studios, the authors outline  the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.

About the Author

Christopher Lehane and Mark Fabiani have provided damage control for global Fortune 500 companies, prominent elected officials, and well-known celebrities. Previously, they worked for the Clinton White House as part of the “rapid-response” team employed to respond to the various investigations of the Clinton Administration. Boasting frequent media appearances for their expert commentary on the art of damage control, both authors are lawyers with degrees from Harvard Law School.
Bill Guttentag is a two-time Oscar-winning documentary and feature film writer producer-director. His films include the dramatic features Knife Fight and Live!, and the documentaries Nanking and Soundtrack for Revolution. He lectures at the Graduate School of Business at Stanford University.

Editorial Reviews

“ Masters of Disaster is the perfect playbook for how to respond when you''re under enemy fire…a vital and fun read full of back-room tales for those who want to learn from America''s greatest corporate and political scandals.”— The Huffington Post “A how-to brought to you by the guys who defended Clinton on impeachment.”— The National Journal "The go-to manual...Lehane and Fabiani are well positioned to distill the lessons of the baseball steroid scandal, Tiger Woods’s infidelities, and Anthony Weiner’s obscene tweets into clearly articulated principles."--starred review, Publishers Weekly “If you are a public figure, or even a private citizen who might engender controversy, read this book and put its authors on your speed dial.  These guys are truly the masters not only of avoiding or minimizing disaster, but of dealing with the kind of crises faced by ordinary people when they first encounter the media, the law or the blood sport we call politics.”--Alan M. Dershowitz, author of The Trials of Zion “In a hostile climate where reputations and markets can be capriciously destroyed in seconds, the old chestnuts about crisis management don’t apply.  What’s needed is perspective from the seasoned   Masters of Disaster who understand that damage control is a temperamental art, not grade school science.  A valuable addition to the modern crisis canon.”--Eric Dezenhall, CEO
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