Should you worry about businesses that track your data?
Don''t take for granted statements made in the media, by our leaders, or even by your best friend. We''re on information overload today, and there''s a lot of bad information out there.
Numbersense gives you the insight into how Big
Data interpretation works--and how it too often doesn''t work. You won''t come away with the skills of a professional statistician. But you will have a keen understanding of the data traps even the best statisticians can fall into, and you''ll trust the mental
alarm that goes off in your head when something just doesn''t seem to add up.
Praise for Numbersense
"Numbersense correctly puts the emphasis not on the size of big data, but on the analysis of it. Lots of fun stories, plenty of lessons learned—in short, a great way to acquire your own sense of numbers!"
Thomas H. Davenport, coauthor of Competing on Analytics and President’s Distinguished Professor of IT and Management, Babson College
"Kaiser’s accessible business book will blow your mind like no other. You’ll be smarter, and you won’t even realize it. Buy. It. Now."
Avinash Kaushik, Digital Marketing Evangelist, Google, and author, Web Analytics 2.0
"Each story in Numbersense goes deep into what you have to think about before you trust the numbers. Kaiser Fung ably demonstrates that it takes skill and resourcefulness to make the numbers confess their meaning."
John Sall, Executive Vice President, SAS Institute
"Kaiser Fung breaks the bad news—a ton more data is no panacea—but then has got your back, revealing the pitfalls of analysis with stimulating stories from the front lines of business, politics, health care, government, and education. The remedy isn’t an advanced degree, nor is it common sense. You need Numbersense."
Eric Siegel, founder, Predictive Analytics World, and author, Predictive Analytics
"I laughed my way through this superb-useful-fun book and learned and relearned a lot. Highly recommended!"
Tom Peters, author of In Search of Excellence