Everything is about communications. There is nothing that we say or do that does not have a communication implication and outcome that can make or break our business success. An ill-considered management response to a crisis situation, an inappropriate campaign tagline or poor governance are all causes for bad communication consequences.
Understanding communication risks and managing communication outcomes are key organisational functions that a leader can no longer overlook on both traditional and social media platforms.
How then do we plan our message, organise our marketing and manage our operations to protect corporate reputation and achieve results?
Written for busy CEOs, leaders and senior executives, One Dish Wonder is peppered with vital points and anecdotes that offer simple yet compellingly valuable advice on managing communication risks. It is a simple recipe to get your 3Ms right - message, marketing and management - so that you can convincingly connect with the people that matters most, and effectively bolster your organisation's performance. An indispensable guide for anyone in business.