Psycholinguistic Phenomena In Marketing Communications

by Tina M. Lowrey
Editor Tina M. Lowrey

Psychology Press | January 11, 2013 | Trade Paperback

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The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior.Psycholinguistic Phenomena in Marketing Communicationsis the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.
 
The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation.Psycholinguistic Phenomena in Marketing Communicationsis intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.

Format: Trade Paperback

Dimensions: 310 pages, 9.02 × 5.98 × 0.68 in

Published: January 11, 2013

Publisher: Psychology Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0415651131

ISBN - 13: 9780415651134

Found in: Marketing and Sales

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– More About This Product –

Psycholinguistic Phenomena In Marketing Communications

by Tina M. Lowrey
Editor Tina M. Lowrey

Format: Trade Paperback

Dimensions: 310 pages, 9.02 × 5.98 × 0.68 in

Published: January 11, 2013

Publisher: Psychology Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0415651131

ISBN - 13: 9780415651134

From the Publisher

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior.Psycholinguistic Phenomena in Marketing Communicationsis the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.
 
The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation.Psycholinguistic Phenomena in Marketing Communicationsis intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.