Social Marketing to Protect the Environment: What Works

by Doug McKenzie-Mohr, Nancy R. Lee, Philip A. Kotler

Sage Publications | May 10, 2011 | Kobo Edition (eBook)

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Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

Format: Kobo Edition (eBook)

Published: May 10, 2011

Publisher: Sage Publications

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1452238537

ISBN - 13: 9781452238531

Found in: Marketing and Sales

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Social Marketing to Protect the Environment: What Works

by Doug McKenzie-Mohr, Nancy R. Lee, Philip A. Kotler, Professor P. (Paul) Wesley Schultz

Format: Kobo Edition (eBook)

Published: May 10, 2011

Publisher: Sage Publications

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1452238537

ISBN - 13: 9781452238531

From the Publisher

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.