Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

by Claus Ebster

Business Expert Press | July 21, 2011 | Trade Paperback

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In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested r

Format: Trade Paperback

Dimensions: 8.75 × 6.35 × 0.68 in

Published: July 21, 2011

Publisher: Business Expert Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 160649094X

ISBN - 13: 9781606490945

Found in: Marketing and Sales

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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

by Claus Ebster

Format: Trade Paperback

Dimensions: 8.75 × 6.35 × 0.68 in

Published: July 21, 2011

Publisher: Business Expert Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 160649094X

ISBN - 13: 9781606490945

About the Book

Ebster draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher to offer hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. 200 pp.

From the Publisher

In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested r