Format: Trade Paperback
Dimensions: 7.8 × 5.1 × 0.42 in
Published: February 13, 2013
Publisher: McGraw-Hill Education
The following ISBNs are associated with this title:
ISBN - 10: 1444159550
ISBN - 13: 9781444159554
Table of Contents
Sunday: Who needs PR / Monday: External audiences / Tuesday: Dealing with the media / Wednesday: Social media / Thursday: Practical pointers for powerful press releases / Friday: Marketing communications / Saturday: Internal PR
From the Publisher
Written by a leading expert on public relations as both a practitioner and a journalist, Successful Public Relations In a Week explains what you need to know to execute a successful public relations strategy. The highly motivational ''in a week'' structure of the book provides seven straightforward chapters explaining the key points of PR. At the end there are questions to ensure you have taken it all in.
About the Author
Brian Salter has worked as a public relations expert and journalist on four continents. He has written several successful and well-respected books on the subject.