Successful SEO and Search Marketing In a Week: A Teach Yourself Guide

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Successful SEO and Search Marketing In a Week: A Teach Yourself Guide

by Nick Smith

McGraw-Hill Education | August 21, 2013 | Trade Paperback

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Learn to master SEO and search marketing in just one week--and advance your career!

Written by Nick Smith, a leading expert in search-based marketing, Successful SEO and Search Marketing in a Week quickly teaches you the insider secrets to making your business and products easily and quickly found on the Internet. Nick explains the functions of the major search engines as well as what SEO and search marketing are and what they do. He presents the importance of keywords and shows how to generate keyword lists that will get your products noticed. He teaches you how to make changes to the pages on your site to increase exposure and how you can monitor and manage progress through tools such as analytics, shortened URLs, and more.
Cartoons and diagrams throughout help you absorb and remember the information for an effective learning experience. At the end of the material, you can test your comprehension with follow-up questions.

Format: Trade Paperback

Dimensions: 7 × 5 × 0.5 in

Published: August 21, 2013

Publisher: McGraw-Hill Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1444185942

ISBN - 13: 9781444185942

Found in: Research

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– More About This Product –

Successful SEO and Search Marketing In a Week: A Teach Yourself Guide

by Nick Smith

Format: Trade Paperback

Dimensions: 7 × 5 × 0.5 in

Published: August 21, 2013

Publisher: McGraw-Hill Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1444185942

ISBN - 13: 9781444185942

From the Publisher

Learn to master SEO and search marketing in just one week--and advance your career!

Written by Nick Smith, a leading expert in search-based marketing, Successful SEO and Search Marketing in a Week quickly teaches you the insider secrets to making your business and products easily and quickly found on the Internet. Nick explains the functions of the major search engines as well as what SEO and search marketing are and what they do. He presents the importance of keywords and shows how to generate keyword lists that will get your products noticed. He teaches you how to make changes to the pages on your site to increase exposure and how you can monitor and manage progress through tools such as analytics, shortened URLs, and more.
Cartoons and diagrams throughout help you absorb and remember the information for an effective learning experience. At the end of the material, you can test your comprehension with follow-up questions.

About the Author

Nick Smith is the managing director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.