The Luxury Market in Brazil: Market Opportunities and Potential

Kobo eBook available

read instantly on your Kobo or tablet.

buy the ebook now

The Luxury Market in Brazil: Market Opportunities and Potential

by Claudio Diniz

Palgrave Macmillan | June 12, 2014 | Hardcover

Not yet rated | write a review
The luxury industry is dynamic, unique and truly global. Over the years, it has seen a fascinating development of rapid and significant growth in emerging markets. Emerging markets which have been a source of growth for leading luxury brands such as Louis Vuitton, Chanel, Cartier, Prada, and Gucci. Market data suggests that emerging markets will continue to be an attractive destination for foreign investment. There is, however, no guarantee of success. In a global context, it is critically important for luxury researchers and marketers to understand the dynamics of the Brazilian luxury market.

The Luxury Market in Brazil provides a holistic and practitioner approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. It can be assumed that there is no one-fit-all strategy for Brazil. Each market is truly unique and distinctive, and strategies will need to be adapted to these markets. The book explores this concept by offering both a research and management perspective of luxury marketing in Brazil.

Format: Hardcover

Dimensions: 200 pages, 8.82 × 5.43 × 0.88 in

Published: June 12, 2014

Publisher: Palgrave Macmillan

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1137432543

ISBN - 13: 9781137432544

Found in: Consumer Behaviour

save 37%

  • Ships within 1-2 weeks

$79.86  ea

Online Price

$121.00 List Price

or, Used from $78.51

eGift this item

Give this item in the form of an eGift Card.

+ what is this?

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Item can only be shipped in Canada

Downloads instantly to your kobo or other ereading device. See details

All available formats:

Reviews

– More About This Product –

The Luxury Market in Brazil: Market Opportunities and Potential

by Claudio Diniz

Format: Hardcover

Dimensions: 200 pages, 8.82 × 5.43 × 0.88 in

Published: June 12, 2014

Publisher: Palgrave Macmillan

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1137432543

ISBN - 13: 9781137432544

Table of Contents

1. The Luxury Universe
2. The Global Luxury Market
3. The Luxury Market in Brazil
4. Who Are the Luxury Consumers in Brazil?
5. Communication, Advertising and Events
6. Distributing Luxury Products and Services in Brazil
7. The Wealthiest and Most Powerful Cities in Brazil
8. Challenges for the Luxury Market in Brazil
9. The Potential of the Brazilian Luxury Market
10. Successful Brazilian Enterprises
11. The Future for Brazil and Its Luxury Market
12. How to Participate in This Market, as an Entrepreneur or an Employee
13. Conclusion

From the Publisher

The luxury industry is dynamic, unique and truly global. Over the years, it has seen a fascinating development of rapid and significant growth in emerging markets. Emerging markets which have been a source of growth for leading luxury brands such as Louis Vuitton, Chanel, Cartier, Prada, and Gucci. Market data suggests that emerging markets will continue to be an attractive destination for foreign investment. There is, however, no guarantee of success. In a global context, it is critically important for luxury researchers and marketers to understand the dynamics of the Brazilian luxury market.

The Luxury Market in Brazil provides a holistic and practitioner approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. It can be assumed that there is no one-fit-all strategy for Brazil. Each market is truly unique and distinctive, and strategies will need to be adapted to these markets. The book explores this concept by offering both a research and management perspective of luxury marketing in Brazil.

About the Author

Claudio Diniz is the Vice-Coordinator for the Luxury Commission at the French Chamber of Commerce, Brazil, the Coordinator of the MBA in Luxury Management at two Universities in Brazil, and is the CEO at Maison du Luxe, a consultancy specializing in events management expertise. He writes a monthly column on luxury trends and insights for Luxus Magazine and is author of O Mercado do Luxo no Brasil: Tendências e Oportunidades (Seoman). Claudio holds an MBA in Luxury Management from Faap University in São Paulo, Brazil, and has studied at the London College of Fashion, UK, and ESSEC Business School, France