The Secret Of Chanel No. 5: The Intimate History of the World's Most Famous Perfume

by Tilar Mazzeo

HARPERCOLLINS PUBLISHERS | November 1, 2010 | Hardcover

Not yet rated | write a review

The unauthorized biography of the world's most famous, seductive, and successful perfume

With its rich golden hue, art deco-inspired bottle, and timeless, musky scent, Chanel No. 5 is the world's bestselling perfume. Reverently known among industry insiders as le monstre-the monster-it is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries. Yet how did this pioneering celebrity fragrance, introduced in the early 1920s, eventually take on a life of its own, becoming a cultural monument celebrated by millions of devoted consumers?

The Secret of Chanel No. 5is Tilar J. Mazzeo's far-ranging and fascinating search beyond the stuff of legend to uncover the full story of No. 5's creation, iconic status, and extraordinary success. Mazzeo goes back through time and deep into the life of Coco Chanel, the brilliant, controversial, and steel-willed businesswoman at the heart of the fragrance. She takes readers to the rose plantations and celebrated jasmine fields where the perfume begins and then to the laboratories and boardrooms where scent and sex are forever intertwined. And she travels to the heart of the Chanel empire: 31 Rue Cambon, Coco Chanel's flagship boutique, where six decades ago American GIs stormed the counters to possess the magical elixir that captured the luxury and romance of Paris for their girls back home.

A blend of evocative history and thoughtful research, here is a glittering account of where art and sensuality mingle with dazzling entrepreneurship and desire: Chanel No. 5.

Format: Hardcover

Dimensions: 304 pages, 9.38 × 6.3 × 1.2 in

Published: November 1, 2010

Publisher: HARPERCOLLINS PUBLISHERS

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0061791016

ISBN - 13: 9780061791017

Found in: History

save 5%

  • Out of stock online

$31.99  ea

$31.99 List Price

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Item can only be shipped in Canada

Downloads instantly to your kobo or other ereading device. See details

Reviews

– More About This Product –

The Secret Of Chanel No. 5: The Intimate History of the World's Most Famous Perfume

by Tilar Mazzeo

Format: Hardcover

Dimensions: 304 pages, 9.38 × 6.3 × 1.2 in

Published: November 1, 2010

Publisher: HARPERCOLLINS PUBLISHERS

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0061791016

ISBN - 13: 9780061791017

About the Book

The true brilliance of "The Secret of Chanel No. 5" is Tilar Mazzeo's ability to take a subject one would never have thought possible to think very deeply about and then cover it so captivatingly. Who knew that such a tiny bottle housed so many secrets?--Michael Tonello, author of "Bringing Home the Birkin."

From the Publisher

The unauthorized biography of the world's most famous, seductive, and successful perfume

With its rich golden hue, art deco-inspired bottle, and timeless, musky scent, Chanel No. 5 is the world's bestselling perfume. Reverently known among industry insiders as le monstre-the monster-it is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries. Yet how did this pioneering celebrity fragrance, introduced in the early 1920s, eventually take on a life of its own, becoming a cultural monument celebrated by millions of devoted consumers?

The Secret of Chanel No. 5is Tilar J. Mazzeo's far-ranging and fascinating search beyond the stuff of legend to uncover the full story of No. 5's creation, iconic status, and extraordinary success. Mazzeo goes back through time and deep into the life of Coco Chanel, the brilliant, controversial, and steel-willed businesswoman at the heart of the fragrance. She takes readers to the rose plantations and celebrated jasmine fields where the perfume begins and then to the laboratories and boardrooms where scent and sex are forever intertwined. And she travels to the heart of the Chanel empire: 31 Rue Cambon, Coco Chanel's flagship boutique, where six decades ago American GIs stormed the counters to possess the magical elixir that captured the luxury and romance of Paris for their girls back home.

A blend of evocative history and thoughtful research, here is a glittering account of where art and sensuality mingle with dazzling entrepreneurship and desire: Chanel No. 5.

About the Author

Tilar J. Mazzeo is the author of numerous works of cultural history and biography, including theNew York TimesbestsellingThe Widow Clicquot,The Secret of Chanel No. 5, and nearly two dozen other books, articles, essays, and reviews on wine, travel, and the history of luxury. The Clara C. Piper Associate Professor of English at Colby College, she divides her time between coastal Maine, Paris, and New York City.

Editorial Reviews

"This is one case where historical fact eclipses the legend and lore of the object itself-there's much, much more than meets the nose to discover in these pages." (Booklist)