UnMarketing: Stop Marketing. Start Engaging

by Alison Kramer, Scott Stratten

Wiley | January 26, 2012 | Kobo Edition (eBook)

UnMarketing: Stop Marketing. Start Engaging is rated 5 out of 5 by 1.
Stop marketing. Start UnMarketing.

No one likes cold calls at dinnertime, junk mail overflowingyour mailbox, and advertisements that interrupt your favoriteshows. If this is "marketing," then the world would probably preferwhatever is the opposite of that.

If you're ready to stop marketing and start engaging, thenwelcome to UnMarketing. The landscape of business-customerrelationships is changing, and UnMarketing gives youinnovative ways out of the old "Push and Pray" rut. Instead, drawthe right customers to you through listening and engagement,enabling you to build trust and position yourself as their logicalchoice when they need you.

This updated and revised edition includes new information onbuilding relationships through Twitter, Facebook, LinkedIn, andGoogle+. UnMarketing supplies you with a winning approach tostop ineffective marketing and put relationships first—thenreap the long-term, high-quality growth that follows!

"[INSERT NAME HERE] has written a game changer for [INSERTINDUSTRY HERE]. Drop everything and read this book!"
Famous author who hasn't read this book

"This book has a great amount of words."
Fortune 500 CEO who was at an open-bar event with theauthor and agreed to give testimonial

"This book is the greatest business book in the world, besidesmine."
Author who only gives testimonials to people who give himone in return

Format: Kobo Edition (eBook)

Published: January 26, 2012

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1118288416

ISBN - 13: 9781118288412

Found in: Sales and Selling

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Reviews

Rated 5 out of 5 by from Must read - Even better than Crush It! I devoured this book because it is filled with practical, useful and usable advice. Even better than Crush It! by Gary Vaynerchuck. Tom too tall Cunningham www.tom2tall.com
Date published: 2012-10-11

– More About This Product –

UnMarketing: Stop Marketing. Start Engaging

by Alison Kramer, Scott Stratten

Format: Kobo Edition (eBook)

Published: January 26, 2012

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1118288416

ISBN - 13: 9781118288412

From the Publisher

Stop marketing. Start UnMarketing.

No one likes cold calls at dinnertime, junk mail overflowingyour mailbox, and advertisements that interrupt your favoriteshows. If this is "marketing," then the world would probably preferwhatever is the opposite of that.

If you're ready to stop marketing and start engaging, thenwelcome to UnMarketing. The landscape of business-customerrelationships is changing, and UnMarketing gives youinnovative ways out of the old "Push and Pray" rut. Instead, drawthe right customers to you through listening and engagement,enabling you to build trust and position yourself as their logicalchoice when they need you.

This updated and revised edition includes new information onbuilding relationships through Twitter, Facebook, LinkedIn, andGoogle+. UnMarketing supplies you with a winning approach tostop ineffective marketing and put relationships first—thenreap the long-term, high-quality growth that follows!

"[INSERT NAME HERE] has written a game changer for [INSERTINDUSTRY HERE]. Drop everything and read this book!"
Famous author who hasn't read this book

"This book has a great amount of words."
Fortune 500 CEO who was at an open-bar event with theauthor and agreed to give testimonial

"This book is the greatest business book in the world, besidesmine."
Author who only gives testimonials to people who give himone in return