seedling. good things for kids.

Seedling’s fabulous assortment of award winning craft toys encourages children to think creatively and use their imagination.

good thinks for kids by seedling.

Award Winners
Make Your Own Snow GlobeColour the EarthDesign Your Own Superhero CapeMake Your Own Indie Bangles

Seedling is a New Zealand-based company founded in 2006 by Phoebe Hayman, a mother of two who struggled to find great gift ideas for kids. The Seedling philosophy is simple: to create inspirational products that help bring kids’ ideas to life.

The award-winning range of toys is made with quality materials, tested to the world’s highest safety standards and made with care right in New Zealand. Designed for open-ended play, every Seedling product promises to bring out those qualities we love best about kids: curiosity, creativity, spirit and an innocent delight in the world around them.