– The Big Idea –
Bruce Mau's Favourite Books on Creativity

  • Bruce Mau

    Bruce Mau

    An internationally recognized innovator who takes the design process used to produce pretty things and applies it to business, institutions, events and experiences - just about anything that might benefit from his creative approach. Bruce believes in using design to solve problems and bring about positive change.

  • Made to Stick: Why Some Ideas Survive and Others Die
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    Made to Stick: Why Some Ideas Survive and Others Die

    by Chip Heath

    This book will transform the way you communicate. It’s been acclaimed by The Globe & Mail, The Wall Street Journal & The New York Times as a fast–paced, provocative and very funny tour of why some ideas stick and others fail.

  • A Whole New Mind: Why Right-brainers Will Rule The Future
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    No. 2

    A Whole New Mind: Why Right-brainers Will Rule The Future

    by Daniel H. Pink

    It’s true. The balance of power is moving from the
    left brain to the right brain. In this insightful and entertaining book, Daniel Pink offers a fresh look on what it takes to excel. It will change how we see the world and how we experience it.

  • The Creative Habit: Learn It And Use It For Life
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    The Creative Habit: Learn It And Use It For Life

    by Twyla Tharp

    Creativity is not a gift from the gods, it is the product of preparation and effort. Tharp believes that creativity is within the reach of everyone who really wants to achieve it. But in order to be creative you have to know how to prepare to be creative.

  • Flow: The Psychology of Optimal Experience
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    No. 4

    Flow: The Psychology of Optimal Experience

    by Mihaly Csikszentmihalyi

    Flow is the mental state when the challenge before us is so exquisitely matched to our abilities that we lose our sense of timeand forget ourselves in a function.

– More favourites from Bruce –