Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society by Arthur Asa Berger buy used Used & Rare price $68.20 new from$106.24 shop with confidence SPECIAL SHIPPING CONSIDERATIONS FOR USED & RARE ITEMS. Please see the special considerations for shipping Used & Rare items, including extended delivery times, possible import duties & taxes. Delivered in 3-5 weeks Format: Hardcover Publisher: Rowman & Littlefield Publishers Condition: The following ISBNs are associated with this title: ISBN - 10:0742554430 ISBN - 13:9780742554436 Seller Comments: Expedited shipping is available for this item! From the Publisher Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing_and comes complete with updated ads and Berger''s signature drawings. Whether new to Berger''s lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.