Beyond Persuation Second Edition

Cover may not be exactly as depicted

Beyond Persuation Second Edition

by Patricia J. Parsons

Used & Rare price

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Publisher: Toronto, University of Toronto Press, 2013, second edition

Condition:

The following ISBNs are associated with this title:

ISBN - 10:1442647213

ISBN - 13:9781442647213

Seller Comments:

ISBN 978-1-4426-4721-3 Octavo (9.25 in. by 6.25 in. ); 199pp.; fine hardcover; lacks dust jacket; crisp; clean; bright.

From the Publisher

The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.

Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.

In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.

Used books: 1 more copy of this item is available

Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

by Patricia J Parsons

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: University of Toronto Press

Seller Comments:

Sewn binding. Cloth over boards. With dust jacket. 216 p.

$115.07