Boom: Marketing to the Ultimate Power Consumer-the Baby-Boomer Woman

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Boom: Marketing to the Ultimate Power Consumer-the Baby-Boomer Woman

by Mary Brown

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Delivered in 3-5 weeks

Format: Hardcover

Publisher: AMACOM

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The following ISBNs are associated with this title:

ISBN - 10:0814473903

ISBN - 13:9780814473900

Seller Comments:

Light wear to edges and pages. Cover and spine show no easily noticeable damage. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.

From the Publisher

Foreword by Paco Underhill Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the boom years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women. But what is it that will make these women spend their money on your products? Meet Mary Brown and Carol Orsborn, whose exclusive business it is to find out what makes Baby-Boomer women tick - and buy. With BOOM, they reveal the results of proprietary research that has helped their firm''s five-star clients outclass the competition by reaching and resonating with this powerhouse demographic. BOOM brings together the insights of dozens of market leaders in a wide array of industries, insiders who have learned (sometimes the hard way) what works and what doesn''t in the battle for the hearts and minds of the ultimate power consumer. You will learn: How to increase your market share of today''s most lucrative consumer demographic What your competition and other industry leaders are doing to reach Baby- Boomer women How to minimize the risks and maximize the potential of your efforts in this market How to find, interpret, and present information and statistics and build a strong business case to your colleagues, shareholders, company executives, and others Intelligence for making savvy decisions and communicating the clear message that your target customer wants to hear You''ll also get the authors'' exclusive Imago Diagnostic (ID) tool for identifying exactly what resonates with Boomer women, along with the Seven Things You Don''t Know About Baby-Boomer Women (But Should). At the age when they are more financially comfortable than ever, Baby-Boomer women are now poised and energized to drive consumer markets to unbelievable new highs. With the eye-opening information and cutting-edge strategies in BOOM, your company will be set to enjoy an amazing ride to the top.

Used books: 16 more copies of this item are available

Boom: Marketing to the Ultimate Power Consumer the Baby-Boomer Woman

Boom: Marketing to the Ultimate Power Consumer the Baby-Boomer Woman

by Mary Brown Carol Orsborn

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Publisher: AMACOM/American Management Association

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[ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: AMACOM Pub Date: 9/26/2006 Binding: Hardcover Pages: 256.

$6.80

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

by Mary Brown Carol Orsborn

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Format: Hardcover

Publisher: AMACOM

Seller Comments:

This is a former library book with library stickers and stamps. 100% of this purchase will support literacy programs through a nonprofit organization!

$9.38

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

by Mary Brown Carol Orsborn

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Condition:

Format: Hardcover

Publisher: AMACOM

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$9.39

Boom: Marketing to the Ultimate Power Consumer: the Baby-Boomer Woman

Boom: Marketing to the Ultimate Power Consumer: the Baby-Boomer Woman

by Mary Brown

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Format: H HARDCOVER

Publisher: AMACOM

$11.38

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

by Mary Brown Carol Orsborn

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: AMACOM

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$12.22

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

by Mary Brown Carol Orsborn

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: AMACOM

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$12.72

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

by Mary Brown Carol Orsborn

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: AMACOM

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$12.73

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

by Mary Brown Carol Orsborn

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: AMACOM

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$13.77

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

by Mary Brown Carol Orsborn

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: AMACOM

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$15.83

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

by Carol Mary; Orsborn Brown

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Condition:

Format: Hardcover

Publisher: AMACOM

Seller Comments:

0814473903.

$16.75

Boom: Marketing to the Ultimate Power Consumer

Boom: Marketing to the Ultimate Power Consumer

by Carol Orsborn Carol Orsborn Mary Brown

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Condition:

Format: Hardcover

Publisher: Amacom

Seller Comments:

Showing some signs of wear. Corners/cover slightly bumped/creased.

$21.74

Boom: Marketing to the Ultimate Power Consumer

Boom: Marketing to the Ultimate Power Consumer

by Carol Mary & Orsborn Brown

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Condition:

Format: Hardcover

Publisher: Amacom

Seller Comments:

0814473903. Very clean, tightly bound book with no inscriptions, in a bright unclipped dustjacket. As new, appears unread. xviii + 238 pages, couple of text illustrations, notes, reading list, index.

$42.78

Boom: Marketing to the Ultimate Power Consumer: The Baby-Boomer Woman

Boom: Marketing to the Ultimate Power Consumer: The Baby-Boomer Woman

by Mary Brown

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Condition:

Format: Hard cover

Publisher: AMACOM/American Management Association

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 238 p. Contains: Illustrations.

$46.69

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

by Carol Orsborn Mary Brown

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Condition:

Format:

Publisher: AMACOM/American Management Association

Seller Comments:

2006. Hardcover......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$57.50

Boom Marketing to the Ultimate Power Consumer-the Baby Boomer Woman

Boom Marketing to the Ultimate Power Consumer-the Baby Boomer Woman

by Mary Brown; Carol Osborn

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Condition:

Format: Hardcover

Publisher: AMACOM

Seller Comments:

ISBN: 0814473903. [4to] xviii.238p. ill. (b/w_diagrams) notes. biblio. index. New in dj protected against wear and tear in Brodart Archival Mylar.

$121.51

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

Boom: Marketing to the Ultimate Power Consumer--the Baby-Boomer Woman

by Carol Orsborn Mary Brown

Delivered in 3-5 weeks

Condition:

Format:

Publisher: AMACOM/American Management Association

Seller Comments:

AMACOM, 09/26/2006, Hardcover, Signed Copy Collectible-Very Good. Very Good dust jacket. Signed by author on title page.

$134.46