Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

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Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad Vanauken

Used & Rare price

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Delivered in 3-5 weeks

Format: Hardcover

Publisher: AMACOM

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The following ISBNs are associated with this title:

ISBN - 10:0814406815

ISBN - 13:9780814406816

Seller Comments:

Light wear to edges and pages. Cover and spine show no easily noticeable damage. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.

From the Publisher

Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools - including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depthdiscussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid ! is an indispensable roadmap for anyone responsible for building their organization’s brand.

Used books: 13 more copies of this item are available

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Delivered in 3-5 weeks

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Publisher: AMACOM/American Management Association

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Used-Acceptable May have slight wear, may contain some highlighting or writing-we try to only select the highest quality used books.

$7.05

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad Vanauken

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: AMACOM/American Management Assoc

Seller Comments:

This is a former library book with library stickers and stamps. 100% of this purchase will support literacy programs through a nonprofit organization!

$9.73

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad Vanauken

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: AMACOM

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$9.74

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad Vanauken

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: AMACOM

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$11.08

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad Vanauken

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: AMACOM

Seller Comments:

Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, Access cards or other supplementary material.

$11.75

Brand Aid

Brand Aid

by Vanauken

Delivered in 3-5 weeks

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Format:

Publisher: AMACOM

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Ships same day or next business day! Expedited shipping available. Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.

$15.74

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad Vanauken

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: AMACOM

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$16.41

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad Vanauken

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: AMACOM

Seller Comments:

We ship everyday and offer PRIORITY SHIPPING.

$17.75

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad Vanauken

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: AMACOM

Seller Comments:

This is a clean book in a clean jacket. The dust jacket has some minor handling/shelf wear, and is not perfect. The boards are flat with square unbumped corners. There are a few pages with minor light yellow highlighting, the interior pages are otherwise clean and unmarked. No dog-eared pages. No soiling or water damage. No remainder marks.

$17.76

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems a

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems a

by Brad Vanauken

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Amacom

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Slight moisture damage.

$18.75

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad Vanauken

Delivered in 3-5 weeks

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Format: H HARDCOVER

Publisher: AMACOM

$21.86

Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad Vanauken

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: AMACOM/American Management Association

Seller Comments:

Book Appears Unread Sewn binding. Cloth over boards. 320 p. Contains: Illustrations. Audience: General/trade.

$22.43

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand Aid: an Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad Vanauken

Delivered in 3-5 weeks

Condition:

Format: H HARDCOVER

Publisher: AMACOM

$28.71