Contagious: Why Things Catch on by Jonah Berger buy used Used & Rare price $23.06 new from$23.09 shop with confidence SPECIAL SHIPPING CONSIDERATIONS FOR USED & RARE ITEMS. Please see the special considerations for shipping Used & Rare items, including extended delivery times, possible import duties & taxes. Delivered in 3-5 weeks Format: Audio CD Publisher: Simon & Schuster Audio Condition: The following ISBNs are associated with this title: ISBN - 10:1442359374 ISBN - 13:9781442359376 Seller Comments: Audio book. Factory sealed. New item with possible minimal shelfwear. May have remainder mark. Carefully inspected. Leaves our warehouse same or next business day. Most continental U.S. orders lead time 4-10 days. Thank you for your business. From the Publisher Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It’s more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same. Contagious is filled with fascinating information drawn from Berger’s research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed.