Data-Driven Marketing: the 15 Metrics Everyone in Marketing Should Know

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Data-Driven Marketing: the 15 Metrics Everyone in Marketing Should Know

by Mark Jeffery

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The following ISBNs are associated with this title:

ISBN - 10:0470504544

ISBN - 13:9780470504543

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From the Publisher

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what''s working and what''s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.

  • Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization
  • In-depth discussion of the fifteen key metrics every marketer should know
  • Based on original research from America''s leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms
  • Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending
  • In-depth examples of how to apply the principles in small and large organizations
  • Free downloadable ROMI templates for all examples given in the book

    With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Used books: 8 more copies of this item are available

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

by Mark Jeffery

Delivered in 3-5 weeks

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Format: Hard cover

Publisher: John Wiley & Sons

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Glued binding. Cloth over boards. With dust jacket. 298 p. Contains: Illustrations. Audience: General/trade.

$31.00

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

by Mark Jeffery

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: John Wiley & Sons

Seller Comments:

Glued binding. Cloth over boards. With dust jacket. 298 p. Contains: Tables, black & white, Figures, Charts.

$37.33

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

by Mark Jeffery

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: John Wiley & Sons

Seller Comments:

Glued binding. Cloth over boards. With dust jacket. 298 p. Contains: Tables, black & white, Figures, Charts.

$39.88

Data-Driven Marketing: the 15 Metrics Everyone in Marketing Should Know

Data-Driven Marketing: the 15 Metrics Everyone in Marketing Should Know

by Mark Jeffery

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Wiley

Seller Comments:

0470504544 Special order direct from the distributor.

$42.06

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

by Mark Jeffery

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: John Wiley & Sons

Seller Comments:

Glued binding. Cloth over boards. With dust jacket. 298 p. Contains: Tables, black & white, Figures, Charts.

$46.26

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

by Mark Jeffery

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: John Wiley & Sons

Seller Comments:

Glued binding. Cloth over boards. With dust jacket. 298 p. Contains: Tables, black & white, Figures, Charts.

$47.16

Data-Driven Marketing

Data-Driven Marketing

by Mark Jeffery

Delivered in 3-5 weeks

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Publisher: John Wiley & Sons

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2010. 1st Edition. Hardcover......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$49.38

Data-Driven Marketing

Data-Driven Marketing

by Mark Jeffrey

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Format: HARDCOVER

Publisher: John Wiley & Sons

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BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$57.41