Developing the Public Relations Campaign: a Team-Based Approach

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Developing the Public Relations Campaign: a Team-Based Approach

by Randy Bobbitt

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Format: Softcover

Publisher: Allyn & Bacon

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The following ISBNs are associated with this title:

ISBN - 10:0205359248

ISBN - 13:9780205359240

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Ex-Library Book-will contain Library Markings. Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices.

From the Publisher

Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process—the PIE chart— that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every chapter, will guide students through the development of their own public relations campaigns.

Used books: 4 more copies of this item are available

Developing the Public Relations Campaign: a Team-Based Approach

Developing the Public Relations Campaign: a Team-Based Approach

by Ruth Randy; Sullivan Bobbitt

Delivered in 3-5 weeks

Condition:

Format: Softcover

Publisher: Allyn & Bacon

Seller Comments:

Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas.

$6.88

Developing the Public Relations Campaign: a Team-Based Approach

Developing the Public Relations Campaign: a Team-Based Approach

by Randy Bobbitt Ruth Sullivan

Delivered in 3-5 weeks

Condition:

Format:

Publisher: Allyn & Bacon

Seller Comments:

[ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Edition: Reprint ] Publisher: Allyn & Bacon Pub Date: 6/12/2004 Binding: Paperback Pages: 304.

$6.88

Developing the Public Relations Campaign: a Team-Based Approach

Developing the Public Relations Campaign: a Team-Based Approach

by Randy Bobbitt

Delivered in 3-5 weeks

Condition:

Format:

Publisher: Allyn & Bacon

Seller Comments:

TEXT ONLY. NO ACCESS CODE. Used texts with varying degrees of highlighting and wear. Email for details. Could be a former library book.

$31.69

Developing the Public Relations Campaign: a Team-Based Approach

Developing the Public Relations Campaign: a Team-Based Approach

by Randy Bobbitt

Delivered in 3-5 weeks

Condition:

Format: Softcover

Publisher: Pearson

Seller Comments:

Light shelf and corner wear. Text appears clean. Binding is Very Good. Looks Nice. 284 pages. Quantity Available: 1. Shipped Weight: Under 500 grams. Category: Public Relations; ISBN: 0205359248. ISBN/EAN: 9780205359240. Inventory No: 1561000393.

$69.53