Dynamics of Public Relations and Journalism: a Practical Guide for Media Studies

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Dynamics of Public Relations and Journalism: a Practical Guide for Media Studies

by A. Clear

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Publisher: Juta & Company

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The following ISBNs are associated with this title:

ISBN - 10:070215637X

ISBN - 13:9780702156373

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From the Publisher

Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.