Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation

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Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation

by Tom Watson

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Format: Trade paperback

Publisher: Kogan Page

Condition:

The following ISBNs are associated with this title:

ISBN - 10:0749443065

ISBN - 13:9780749443061

Seller Comments:

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Trade paperback (US). Glued binding. 288 p.

From the Publisher

* Combines ''how to'' advice, theoretical insights and interviews with PR industry leaders