In the News: the Practice of Media Relations in Canada by William Wray Carney buy used Used & Rare price $14.04 new from$24.95 shop with confidence SPECIAL SHIPPING CONSIDERATIONS FOR USED & RARE ITEMS. Please see the special considerations for shipping Used & Rare items, including extended delivery times, possible import duties & taxes. Delivered in 3-5 weeks Format: Soft Cover Publisher: Univ of Alberta Pr Condition: The following ISBNs are associated with this title: ISBN - 10:0888643829 ISBN - 13:9780888643827 Seller Comments: Soft cover, crease to cover, soil spot to fore-edge, pages are clean. From the Publisher Media relations is one of the mainstays of the communications business. With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today''s communicators come from diverse backgrounds and are not always trained to work to their best advantage with the media. In the News: The Practice of Media Relations in Canada provides an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. The book explains current media practices and presents a plan for managing media relationships. Whether you need media to promote your issues to the nation at large or to reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students, media relations practitioners in the private, public and voluntary sectors, and anyone who wants to break a story in the news.