Leading the Narrative

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Leading the Narrative

by EDER MARI

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Publisher: NAVAL INST

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The following ISBNs are associated with this title:

ISBN - 10:1612510477

ISBN - 13:9781612510477

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From the Publisher

The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.

Used books: 7 more copies of this item are available

Leading the Narrative; the Case for Strategic Communication

Leading the Narrative; the Case for Strategic Communication

by Mari K. Eder

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Format: Hardcover

Publisher: Naval Institute Press

$27.41

Leading the Narrative: the Case for Strategic Communicaton

Leading the Narrative: the Case for Strategic Communicaton

by Mari K. Eder

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Format: H HARDCOVER

Publisher: US Naval Institute Press

$31.43

Leading the Narrative: The Case for Strategic Communicaton

Leading the Narrative: The Case for Strategic Communicaton

by Mari K Eder

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Condition:

Format: Hard cover

Publisher: US Naval Institute Press

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Glued binding. Paper over boards. With dust jacket. 126 p. Contains: Unspecified, Illustrations, black & white, Figures.

$36.42

Leading the Narrative: The Case for Strategic Communicaton

Leading the Narrative: The Case for Strategic Communicaton

by Mari K Eder

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: US Naval Institute Press

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 126 p. Contains: Unspecified, Illustrations, black & white, Figures.

$37.16

Leading the Narrative: the Case for Strategic Communicaton

Leading the Narrative: the Case for Strategic Communicaton

by Mari K. Eder

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Naval Institute Press

Seller Comments:

1612510477 Special order direct from the distributor.

$37.36

Leading the Narrative: The Case for Strategic Communicaton

Leading the Narrative: The Case for Strategic Communicaton

by Mari K Eder

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: US Naval Institute Press

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 126 p. Contains: Unspecified, Illustrations, black & white, Figures.

$45.33

Leading the Narrative: the Case for Strategic Communicaton

Leading the Narrative: the Case for Strategic Communicaton

by Mari Eder

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Naval Institute Press

Seller Comments:

BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$52.34