Market Research in Health and Social Care

Cover may not be exactly as depicted

Market Research in Health and Social Care

by Mike Luck

Used & Rare price

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Delivered in 3-5 weeks

Publisher: Routledge

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The following ISBNs are associated with this title:

ISBN - 10:041520755X

ISBN - 13:9780415207553

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From the Publisher

The shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these services seek information on performance and response. Market research contributes to both.

This text is a comprehensive and rigorous introduction to the relevance, planning and management of market research in the areas of health and social care that have developed in Britain and most other industrialised countries. It features:

* an explanation of how managed markets provide the context for market research
* a comprehensive guide to choosing the appropriate survey method
* recommendations for commissioning, monitoring and implementing results
* practical advice on producing successful student projects
* a comparative international perspective.

Intended for managers and students of public sector management and marketing, this outstanding book contains instruction on research methods, practical advice for managers and professionals on how to commission, monitor and implement the results of market research, and an excellent selection of case studies.

Used books: 5 more copies of this item are available

Market Research in Health and Social Care

Market Research in Health and Social Care

by Mike Luck

Delivered in 3-5 weeks

Condition:

Format:

Publisher: Routledge

Seller Comments:

This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition., 650grams, ISBN: 9780415207553.

$41.36

Market Research in Health and Social Care

Market Research in Health and Social Care

by Mike Luck

Delivered in 3-5 weeks

Condition:

Format: Trade paperback

Publisher: Routledge

Seller Comments:

Trade paperback (US). Glued binding. 328 p. Contains: Illustrations. Audience: General/trade. shelf-aged NEW book minor cover wear.

$64.31

Market Research in Health and Social Care

Market Research in Health and Social Care

by Mike Luck

Delivered in 3-5 weeks

Condition:

Format: PF

Publisher: Taylor & Francis

Seller Comments:

BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$79.19

Market Research in Health and Social Care

Market Research in Health and Social Care

by Mike Luck

Delivered in 3-5 weeks

Condition:

Format: Trade paperback

Publisher: Routledge

Seller Comments:

Trade paperback (US). Glued binding. 328 p. Contains: Tables, black & white.

$89.36

Market Research in Health and Social Care

Market Research in Health and Social Care

by Mike Luck

Delivered in 3-5 weeks

Condition:

Format: Trade paperback

Publisher: Routledge

Seller Comments:

Trade paperback (US). Glued binding. 328 p. Contains: Illustrations.

$90.07