Networks in Marketing by Dawn Iacobucci buy used Used & Rare price $29.38 new from$94.21 shop with confidence SPECIAL SHIPPING CONSIDERATIONS FOR USED & RARE ITEMS. Please see the special considerations for shipping Used & Rare items, including extended delivery times, possible import duties & taxes. Delivered in 3-5 weeks Format: PAPERBACK Publisher: SAGE Publications, Inc Condition: The following ISBNs are associated with this title: ISBN - 10:076190140X ISBN - 13:9780761901402 Seller Comments: 076190140X TRACKING NUMBER INCLUDED used very good Book May have some very minor shelf wear. From the Publisher An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They also investigate market dynamics and structure and consumer networks. In conclusion, several advanced methodological issues and future research directions are examined. In addition to the main research chapters, key figures contribute their own reflections on the topic.