Pr! -a Social History of Spin

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Pr! -a Social History of Spin

by Stuart Ewen

Used & Rare price

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ISBN - 10:0465061796

ISBN - 13:9780465061792

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

From the Publisher

The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America’s first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee’s words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.

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Pr! -a Social History of Spin

Pr! -a Social History of Spin

by Stuart Ewen

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0465061796 Item in good condition and ready to ship!

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Pr! -a Social History of Spin

Pr! -a Social History of Spin

by Stuart Ewen

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Light edge wear.

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Pr! -a Social History of Spin

Pr! -a Social History of Spin

by Stuart Ewen

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!

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Pr! -a Social History of Spin

Pr! -a Social History of Spin

by Stuart Ewen

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

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Pr! -a Social History of Spin

Pr! -a Social History of Spin

by Stuart Ewen

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!

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Pr! -a Social History of Spin

Pr! -a Social History of Spin

by Stuart Ewen

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$16.47

Pr! -a Social History of Spin

Pr! -a Social History of Spin

by Stuart Ewen

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Pr! -a Social History of Spin

Pr! -a Social History of Spin

by Stuart Ewen

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Pr! -a Social History of Spin

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Pr! : Social History of Spin

Pr! : Social History of Spin

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Pr! a Social History of Spin

Pr! a Social History of Spin

by Stuart Ewen

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PR!: A Social History of Spin

PR!: A Social History of Spin

by Stuart Ewen

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Trade paperback (US). Glued binding. 500 p. Contains: Illustrations, black & white.

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Pr! -a Social History of Spin

Pr! -a Social History of Spin

by Stuart Ewen

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Pr! -a Social History of Spin

Pr! -a Social History of Spin

by Stuart Ewen

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Pr! -a Social History of Spin

Pr! -a Social History of Spin

by Stuart Ewen

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Pr! : a Social History of Spin

Pr! : a Social History of Spin

by Stuart Ewen

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PR!: A Social History of Spin

PR!: A Social History of Spin

by Stuart Ewen

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Format: Trade paperback

Publisher: Basic Books (AZ)

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Trade paperback (US). Glued binding. 500 p. Contains: Illustrations, black & white.

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PR!: A Social History of Spin

PR!: A Social History of Spin

by Stuart Ewen

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Publisher: Basic Books (AZ)

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Trade paperback (US). Glued binding. 480 p. Contains: Illustrations, black & white.

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