Purple Cow: Transform Your Business By Being Remarkable

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Purple Cow: Transform Your Business By Being Remarkable

by Seth Godin

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Format: H HARDCOVER

Publisher: Portfolio

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The following ISBNs are associated with this title:

ISBN - 10:1591843170

ISBN - 13:9781591843177

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From the Publisher

You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don''t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? 

Face it, the checklist of tired ''P''s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren''t working anymore. There''s an exceptionally important ''P'' that has to be added to the list. It''s Purple Cow. 

Cows, after you''ve seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won''t forget a Purple Cow. And it''s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It''s built right in, or it''s not there. Period. 

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for marketers who want to help create products that are worth marketing in the first place.

Used books: 4 more copies of this item are available

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Delivered in 3-5 weeks

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Format: Hardcover

Publisher: Portfolio Hardcover

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$19.92

Purple Cow, New Edition: Transform Your Business

Purple Cow, New Edition: Transform Your Business

by Being Remarkable--Includes New Bonus Chapter

Delivered in 3-5 weeks

Condition:

Format:

Publisher: Portfolio

Seller Comments:

Perfect condition. Covers/pages are crisp and clean. Tight binding. Hardcover with dust jacket.

$23.35

Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: Portfolio

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 210 p. Contains: Illustrations, black & white, Line drawings, black & white.

$27.30

Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: Portfolio

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 210 p. Contains: Illustrations, black & white, Line drawings, black & white.

$31.64