Roadside Mba: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

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Roadside Mba: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

by Michael Mazzeo

Used & Rare price

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Delivered in 3-5 weeks

Format: Hardcover

Publisher: Business Plus

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The following ISBNs are associated with this title:

ISBN - 10:1455598895

ISBN - 13:9781455598892

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

From the Publisher

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern''s Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D''Alene''s best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
The book isn''t all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.

Used books: 6 more copies of this item are available

Roadside Mba: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

Roadside Mba: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

by Scott Schaefer Paul Oyer Michael Mazzeo

Delivered in 3-5 weeks

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Format:

Publisher: Business Plus

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Minimal wear to cover. Pages clean and binding tight. Hardcover.

$23.59

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

by Michael Mazzeo

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: Business Plus

Seller Comments:

Sewn binding. Paper over boards. With dust jacket. 279 p. Contains: Maps.

$34.00

Roadside Mba: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

Roadside Mba: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

by Michael Mazzeo

Delivered in 3-5 weeks

Condition:

Format: H HARDCOVER

Publisher: Business Plus

$34.25

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

by Michael Mazzeo

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: Business Plus

Seller Comments:

Sewn binding. Paper over boards. With dust jacket. 279 p. Contains: Maps.

$35.78

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

by Michael Mazzeo

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: Business Plus

Seller Comments:

Sewn binding. Paper over boards. With dust jacket. 279 p. Contains: Maps.

$47.09

Roadside Mba

Roadside Mba

by Scott Paul/ Schaefer Michael/ Oyer Mazzeo

Delivered in 3-5 weeks

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Format: HARDCOVER

Publisher: Business Plus

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BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$53.65