Services Marketing Management

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Services Marketing Management

by Peter Mudie

Used & Rare price

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Delivered in 3-5 weeks

Format: Trade paperback

Publisher: Butterworth-Heinemann

Condition:

The following ISBNs are associated with this title:

ISBN - 10:0750666749

ISBN - 13:9780750666749

Seller Comments:

Trade paperback (US). Glued binding. 267 p. Contains: Illustrations.

From the Publisher

Services Marketing Managementbuilds on the success of the previous editions, formally entitled ''The Management and Marketing of Services'', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.

This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity.

Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world.

A web based lecturer resource accompanies the text.

Used books: 2 more copies of this item are available

Services Marketing Management

Services Marketing Management

by Peter Mudie

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: A Butterworth-Heinemann Title

Seller Comments:

BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$87.50

Services Marketing Management. Routledge. 2006

Services Marketing Management. Routledge. 2006

by Angela Peter; Pirrie Mudie

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Routledge

Seller Comments:

This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 15 working days.

$108.07