Social Media and Public Relations: Eight New Practices for the Pr Professional by Deirdre K. Breakenridge buy used Used & Rare price $17.24 new from$18.47 shop with confidence SPECIAL SHIPPING CONSIDERATIONS FOR USED & RARE ITEMS. Please see the special considerations for shipping Used & Rare items, including extended delivery times, possible import duties & taxes. Delivered in 3-5 weeks Format: Paperback Publisher: Pearson FT Press Condition: The following ISBNs are associated with this title: ISBN - 10:0132983214 ISBN - 13:9780132983211 Seller Comments: Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority! From the Publisher InSocial Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today''s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization''s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers'' conversations, and apply what you''re learning… build communications crisis plans you can implement at a moment''s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids… take the lead on identifying and applying metrics… and much more.For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.