Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

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Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Hughes

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Format: Hardcover

Publisher: McGraw-Hill

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The following ISBNs are associated with this title:

ISBN - 10:007145750X

ISBN - 13:9780071457507

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Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas.

From the Publisher

Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage

For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more.

Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes to update the book’s data and techniques. This substantially revised third edition features:

  • A completely new chapter on modeling and appended data
  • New details on fast-changing Web technologies and marketing
  • Updated material on prospecting, warehousing, and filtering
  • In-depth discussion of prospect databases, one of marketing’s newest and most promising innovations

Used books: 9 more copies of this item are available

Strategic Database Marketing

Strategic Database Marketing

by Arthur Middleton Hughes

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Condition:

Format: Hard cover

Publisher: McGraw-Hill Companies

Seller Comments:

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Glued binding. Paper over boards. With dust jacket. 437 p. Contains: Illustrations.

$20.39

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Hughes

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: McGraw-Hill

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$21.38

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Middleton Hughes

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Publisher: McGraw-Hill Professional

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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket., 850grams, ISBN: 007145750X.

$22.38

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Hughes

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: McGraw-Hill

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Expedited shipping is available for this item!

$27.71

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Hughes

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: McGraw-Hill

$29.32

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Hughes

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: McGraw-Hill

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#1, 362, 213 in Books.

$29.32

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Hughes

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: McGraw-Hill

$29.32

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Hughes

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: McGraw-Hill

$29.32

Strategic Database Marketing

Strategic Database Marketing

by Arthur Middleton Hughes

Delivered in 3-5 weeks

Condition:

Format:

Publisher: McGraw-Hill Companies

Seller Comments:

TEXT ONLY. NO ACCESS CODE. Used texts with varying degrees of highlighting and wear. Email for details. Could be a former library book.

$31.90