Student Workbook to Accompany Crisis Communications: a Casebook Approach (Routledge Communication Series)

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Student Workbook to Accompany Crisis Communications: a Casebook Approach (Routledge Communication Series)

by Kathleen Fearn-banks

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Format: Paperback

Publisher: Routledge

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The following ISBNs are associated with this title:

ISBN - 10:0805862579

ISBN - 13:9780805862577

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From the Publisher

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.