The Best of Branding: Best Practices in Corporate Branding

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The Best of Branding: Best Practices in Corporate Branding

by James R. R. Gregory

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Format: Hardcover

Publisher: McGraw-Hill

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The following ISBNs are associated with this title:

ISBN - 10:0071403299

ISBN - 13:9780071403290

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Book almost like new. Cover and pages are undamaged. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.

From the Publisher

In "The Best of Branding," branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding IndexAndreg;. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today''s most influential and exhaustive database on what works, what doesn''t, and why.. .

In-depth interviews with the executives responsible for today''s most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson And Johnson, General Electric, Southwest Airlines, and more..

Used books: 1 more copy of this item is available

The Best of Branding: Best Practices in Corporate Branding

The Best of Branding: Best Practices in Corporate Branding

by James Gregory

Delivered in 3-5 weeks

Condition:

Format:

Publisher: McGraw-Hill Companies

Seller Comments:

McGraw-Hill, 10/21/2003, Hardcover, Signed Copy Collectible-Very Good. Very Good dust jacket. Signed/Inscribed by author on title page.

$83.67