The Best of Branding: Best Practices in Corporate Building: Best Practices in Corporate Branding

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The Best of Branding: Best Practices in Corporate Building: Best Practices in Corporate Branding

by James R. R. Gregory

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Format: Hardcover

Publisher: McGraw-Hill

Condition:

The following ISBNs are associated with this title:

ISBN - 10:0071403299

ISBN - 13:9780071403290

Seller Comments:

Book almost like new. Cover and pages are undamaged. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.

From the Publisher

In "The Best of Branding," branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding IndexAndreg;. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today''s most influential and exhaustive database on what works, what doesn''t, and why.. .

In-depth interviews with the executives responsible for today''s most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson And Johnson, General Electric, Southwest Airlines, and more..

Used books: 2 more copies of this item are available

The Best of Branding: Best Practices in Corporate Branding

The Best of Branding: Best Practices in Corporate Branding

by James R Gregory

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: McGraw-Hill Companies

Seller Comments:

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Glued binding. Paper over boards. With dust jacket. 224 p. Contains: Illustrations.

$38.91

The Best of Branding: Best Practices in Corporate Branding

The Best of Branding: Best Practices in Corporate Branding

by James Gregory

Delivered in 3-5 weeks

Condition:

Format:

Publisher: McGraw-Hill Companies

Seller Comments:

McGraw-Hill, 10/21/2003, Hardcover, Signed Copy Collectible-Very Good. Very Good dust jacket. Signed/Inscribed by author on title page.

$84.38