The Commercialization of American Culture: New Advertising, Control and Democracy by Matt Mcallister buy used Used & Rare price $7.23 new from$58.95 shop with confidence SPECIAL SHIPPING CONSIDERATIONS FOR USED & RARE ITEMS. Please see the special considerations for shipping Used & Rare items, including extended delivery times, possible import duties & taxes. Delivered in 3-5 weeks Condition: The following ISBNs are associated with this title: ISBN - 10:0803953801 ISBN - 13:9780803953802 Seller Comments: Sage Publications, Inc, 11/02/1995, Paperback, Good condition. Highlighting inside. From the Publisher Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors'' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.