The Fall of Advertising and the Rise of Pr

Cover may not be exactly as depicted

The Fall of Advertising and the Rise of Pr

by Al Ries

Used & Rare price

SPECIAL SHIPPING CONSIDERATIONS FOR USED & RARE ITEMS.

Please see the special considerations for shipping Used & Rare items, including extended delivery times, possible import duties & taxes.

Delivered in 3-5 weeks

Format: Hardcover

Publisher: Harper Business

Condition:

The following ISBNs are associated with this title:

ISBN - 10:0060081988

ISBN - 13:9780060081980

Seller Comments:

A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.

From the Publisher

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.

Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why

  • advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility;
  • the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR;
  • advertising should only be used to maintain brands once they have been established through publicity.
  • Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

Used books: 52 more copies of this item are available

1

2

3

next

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Harper Business

Seller Comments:

Light wear to edges and pages. Cover and spine show no easily noticeable damage. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.

$6.78

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Al; Ries Ries

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: HarperBusiness

Seller Comments:

Nice condition with minor indications of previous handling. Book selection as BIG as Texas.

$6.78

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries Laura Ries

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: HarperBusiness

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$6.78

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries Laura Ries

Delivered in 3-5 weeks

Condition:

Format:

Publisher: HarperBusiness

Seller Comments:

[ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Writing: SOME ] [ Edition: Reprint ] Publisher: Collins Pub Date: 8/20/2002 Binding: Hardcover Pages: 320.

$6.78

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

Delivered in 3-5 weeks

Condition:

Format:

Publisher: HarperBusiness

Seller Comments:

Excellent Condition! FREE TRACKING/DELIVERY CONFIRMATION ON ALL ORDERS! ! Ships Safe, Secure, & Fast! 100% MONEY BACK GUARANTEE!

$6.78

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

Delivered in 3-5 weeks

Condition:

Format:

Publisher: HarperBusiness

Seller Comments:

FREE TRACKING/DELIVERY CONFIRMATION ON ALL ORDERS! ! A great value for the avid reader! GOOD can range from a well cared for book in great condition to average with signs of slight wear. Overall, All text in great shape! Ships Safe, Secure, & Fast! 100% MONEY BACK GUARANTEE!

$6.78

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Al; Ries Ries

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: HarperBusiness

Seller Comments:

0060081988 Item in good condition and ready to ship!

$6.78

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Al; Ries Ries

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: HarperBusiness

Seller Comments:

0060081988 Item in good condition and ready to ship!

$6.78

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: HarperBusiness

Seller Comments:

Sewn binding. Cloth over boards. 320 p. Contains: Illustrations.

$6.73

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Ries Al Ries

Delivered in 3-5 weeks

Condition:

Format:

Publisher: HarperBusiness

Seller Comments:

HarperBusiness, 08/20/2002, Hardcover, Acceptable condition. Good dust jacket. Writing inside.

$7.11

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Ries Al Ries

Delivered in 3-5 weeks

Condition:

Format:

Publisher: HarperBusiness

Seller Comments:

HarperBusiness, 08/20/2002, Hardcover, Very Good condition. Good dust jacket.

$7.11

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Ries Al Ries

Delivered in 3-5 weeks

Condition:

Format:

Publisher: HarperBusiness

Seller Comments:

Minimal wear to cover. Pages clean and binding tight. Hardcover.

$8.07

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Al; Ries Ries

Delivered in 3-5 weeks

Condition:

Format:

Publisher: HarperBusiness

Seller Comments:

Includes everything it's supposed to include. May have minor shelf wear and/or a remainder mark.

$8.08

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries

Delivered in 3-5 weeks

Condition:

Format: H HARDCOVER

Publisher: HarperCollins Publishers

$9.17

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Al; Ries Ries

Delivered in 3-5 weeks

Condition:

Format: HARDCOVER

Publisher: HarperBusiness

Seller Comments:

Hardcover with jacket, Very good shape, clean pages, tight binding, text unmarked.

$9.69

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries Laura Ries

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: HarperBusiness

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!

$10.02

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries Laura Ries

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: HarperBusiness

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!

$10.32

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Laura Al; Ries Ries

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: HarperBusiness

Seller Comments:

0060081988 Student Edition. No CD Included. Access code may be used. Light dirt, wear, fading or curling of cover or spine. Good Binding. Minimal, if any highlighting or writing. Cover has used book stickers or residue.

$10.64

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries Laura Ries

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: HarperBusiness

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$10.65

The Fall of Advertising and the Rise of Pr

The Fall of Advertising and the Rise of Pr

by Al Ries Laura Ries

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: HarperBusiness

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$10.65