The Goal: A Process of Ongoing Improvement - 30th Aniversary Edition by Jeff Cox buy used Used & Rare price $45.37 new from$33.66 shop with confidence SPECIAL SHIPPING CONSIDERATIONS FOR USED & RARE ITEMS. Please see the special considerations for shipping Used & Rare items, including extended delivery times, possible import duties & taxes. Delivered in 3-5 weeks Format: Audiobook CD Publisher: Highbridge Company Condition: The following ISBNs are associated with this title: ISBN - 10:1622313941 ISBN - 13:9781622313945 Seller Comments: From the Publisher Revised third edition!Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business-a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground bestseller; today it''s used by thousands of companies and taught in hundreds of business schools. Includes the author''s personal story, "My Saga."This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks and others who put the principles of The Goal into action.