The Hidden Art of Interviewing People: How to Get Them to Tell You the Truth

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The Hidden Art of Interviewing People: How to Get Them to Tell You the Truth

by Neil McPhee

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Format: Hard cover

Publisher: John Wiley & Sons

Condition:

The following ISBNs are associated with this title:

ISBN - 10:0470060794

ISBN - 13:9780470060797

Seller Comments:

Glued binding. Cloth over boards. With dust jacket. 349 p. Contains: Illustrations.

From the Publisher

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world.

Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.