Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them by Michael J. Silverstein buy used Used & Rare price $6.91 new from$13.30 shop with confidence SPECIAL SHIPPING CONSIDERATIONS FOR USED & RARE ITEMS. Please see the special considerations for shipping Used & Rare items, including extended delivery times, possible import duties & taxes. Delivered in 3-5 weeks Format: Softcover Publisher: Portfolio Trade Condition: The following ISBNs are associated with this title: ISBN - 10:1591840708 ISBN - 13:9781591840701 Seller Comments: A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. From the Publisher Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.