Unmarketing: Stop Marketing. Start Engaging

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Unmarketing: Stop Marketing. Start Engaging

by Scott Stratten

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Format: Hardcover

Publisher: John Wiley and Sons

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The following ISBNs are associated with this title:

ISBN - 10:047061787X

ISBN - 13:9780470617878

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

From the Publisher

From one of the leading experts in viral and social marketing-market your business effectively to today''s customers

For generations, marketing has been hypocritical. We''ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You''ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you''ll create such a relationship with your customers, and make yourself the logical choice for their needs.

  • Shows how to create a mindset and systems to roll out a new, 21st century marketing approach
  • Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray
  • Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity

    Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!

Used books: 12 more copies of this item are available

Unmarketing: Stop Marketing. Start Engaging

Unmarketing: Stop Marketing. Start Engaging

by Scott Stratten

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: John Wiley and Sons

Seller Comments:

047061787X Your purchase benefits those with developmental disabilities to live a better quality of life. Your purchase benefits those with developmental disabilities to live a better quality of life. minimal wear on DJ minimal cover wear.

$13.46

Unmarketing: Stop Marketing. Start Engaging

Unmarketing: Stop Marketing. Start Engaging

by Scott Stratten

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: John Wiley and Sons

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$14.03

Unmarketing: Stop Marketing. Start Engaging

Unmarketing: Stop Marketing. Start Engaging

by Scott Stratten

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: John Wiley and Sons

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$14.03

Unmarketing: Stop Marketing. Start Engaging

Unmarketing: Stop Marketing. Start Engaging

by Scott Stratten

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: John Wiley and Sons

Seller Comments:

Good condition with minimum cover wear and may have some writing. Same day shipping. Thank you.

$14.82

Unmarketing: Stop Marketing. Start Engaging. By Stratten, Scott

Unmarketing: Stop Marketing. Start Engaging. By Stratten, Scott

by Scott Stratten

Delivered in 3-5 weeks

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Format: Hardcover

Publisher: John Wiley and Sons

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Hardcover New Book. Ship within one business day with tracking number.

$14.92

Unmarketing: Stop Marketing. Start Engaging

Unmarketing: Stop Marketing. Start Engaging

by Scott Stratten

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: John Wiley and Sons

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$16.13

Unmarketing: Stop Marketing. Start Engaging

Unmarketing: Stop Marketing. Start Engaging

by Scott Stratten

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: John Wiley and Sons

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$18.75

Unmarketing: Stop Marketing. Start Engaging

Unmarketing: Stop Marketing. Start Engaging

by Scott Stratten

Delivered in 3-5 weeks

Condition:

Format: H HARDCOVER

Publisher: John Wiley & Sons

$20.67

Unmarketing: Stop Marketing. Start Engaging

Unmarketing: Stop Marketing. Start Engaging

by Scott Stratten

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: John Wiley and Sons

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$22.03

Unmarketing: Stop Marketing. Start Engaging

Unmarketing: Stop Marketing. Start Engaging

by Scott Stratten

Delivered in 3-5 weeks

Condition:

Format: H HARDCOVER

Publisher: John Wiley & Sons

$23.69

Unmarketing: Stop Marketing-Start Engaging

Unmarketing: Stop Marketing-Start Engaging

by Scott Stratten

Delivered in 3-5 weeks

Condition:

Format: Hard Cover

Publisher: John Wiley & Sons Canada, Limited

Seller Comments:

8vo-7¾"-9¾" tall, Price-intact dust jacket. 256 pages including Index.

$24.97

Unmarketing: Stop Marketing. Start Engaging

Unmarketing: Stop Marketing. Start Engaging

by Scott Stratten

Delivered in 3-5 weeks

Condition:

Format: H HARDCOVER

Publisher: John Wiley & Sons

$43.33