What Chinese Want: Culture, Communism, and China's Modern Consumer

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What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

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Delivered in 3-5 weeks

Format: Trade paperback

Publisher: Palgrave MacMillan

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The following ISBNs are associated with this title:

ISBN - 10:1137278358

ISBN - 13:9781137278357

Seller Comments:

Trade paperback (US). Glued binding. 272 p. Audience: General/trade.

From the Publisher

Today, most Americans take for granted that China will be the next global superpower. But despite the nation''s growing influence, the average Chinese person is still a mystery to most of us—or, at best, a baffling set of seeming contradictions. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson''s (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs—or anyone else who wants to know what makes the Chinese tick. From the new generation''s embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government''s hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.

Used books: 6 more copies of this item are available

What Chinese Want

What Chinese Want

by Tom Doctoroff

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Palgrave Macmillan

Seller Comments:

New, Publisher overstock, may have small remainder mark. Excellent condition, never read, purchased from publisher as excess inventory.

$11.85

What Chinese Want: Culture, Communism, and China

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

Delivered in 3-5 weeks

Condition:

Format: Trade paperback

Publisher: Palgrave MacMillan

Seller Comments:

Trade paperback (US). Glued binding. 258 p. Contains: Illustrations, black & white.

$21.32

What Chinese Want: Culture, Communism, and China

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

Delivered in 3-5 weeks

Condition:

Format: Trade paperback

Publisher: Palgrave MacMillan

Seller Comments:

Trade paperback (US). Glued binding. 258 p. Contains: Illustrations, black & white.

$24.05

What Chinese Want: Culture, Communism, and China

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Palgrave Macmillan

$29.10

What Chinese Want: Culture, Communism, and China

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Palgrave Macmillan

Seller Comments:

BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$35.45

What Chinese Want: Culture, Communism, and China

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

Delivered in 3-5 weeks

Condition:

Format: Trade paperback

Publisher: Palgrave MacMillan

Seller Comments:

Trade paperback (US). Glued binding. 258 p. Contains: Illustrations, black & white.

$35.78