Wiley Pathways Marketing

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Wiley Pathways Marketing

by Alexander Hiam

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Delivered in 3-5 weeks

Format: Paperback

Publisher: Wiley

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The following ISBNs are associated with this title:

ISBN - 10:0471790796

ISBN - 13:9780471790792

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Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, Access cards or other supplementary material.

From the Publisher

You can get there

Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.

Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book''s brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.

With this book, you will be able to:
* Develop an effective marketing plan designed to reach your target audience.
* Assess buying factors and estimate marketing effectiveness in buying situations.
* Learn how to segment and target markets.
* Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods.
* Develop and manage products, and learn how to use product packaging and labeling to your advantage.
* Make the most of marketing channels.
* Implement merchandising and direct marketing strategies.
* Understand the factors to consider when setting prices.
* Pump up marketing communications with great visuals, writing, and attention-getting strategies.
* Choose the best possible advertising options for your marketing plan.
* Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story.
* Use the internet to market your products.

Wiley Pathways helps you achieve your goals

When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills.

The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

Used books: 5 more copies of this item are available

Marketing: Essential Techniques and Strategies Geared Towards Results

Marketing: Essential Techniques and Strategies Geared Towards Results

by Alexander Hiam

Delivered in 3-5 weeks

Condition:

Format: Trade paperback

Publisher: John Wiley & Sons

Seller Comments:

Trade paperback (US). Glued binding. 349 p. Contains: Illustrations. Audience: General/trade.

$44.94

Wiley Pathways Marketing

Wiley Pathways Marketing

by Alexander Hiam

Delivered in 3-5 weeks

Condition:

Format:

Publisher: John Wiley & Sons

Seller Comments:

Item is in good condition. May include some wear and creases on the cover. Fast shipping. Free delivery confirmation with every order.

$51.48

Marketing

Marketing

by Hiam

Delivered in 3-5 weeks

Condition:

Format:

Publisher: WILEY

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Ships same day or next business day! Expedited shipping available. Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.

$56.05

Marketing: Essential Techniques and Strategies Geared Towards Results

Marketing: Essential Techniques and Strategies Geared Towards Results

by Alexander Hiam

Delivered in 3-5 weeks

Condition:

Format:

Publisher: John Wiley & Sons

Seller Comments:

Trade paperback (US). Glued binding. 349 p. Contains: Illustrations. Audience: General/trade.

$57.79

Marketing: Essential Techniques and Strategies Geared Towards Results

Marketing: Essential Techniques and Strategies Geared Towards Results

by Alexander Hiam

Delivered in 3-5 weeks

Condition:

Format: Trade paperback

Publisher: John Wiley & Sons

Seller Comments:

Trade paperback (US). Glued binding. 349 p. Contains: Illustrations.

$213.23