Winning at New Products: Creating Value Through Innovation

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Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

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Delivered in 3-5 weeks

Format: Paperback

Publisher: Basic Books

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The following ISBNs are associated with this title:

ISBN - 10:0465025781

ISBN - 13:9780465025787

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

From the Publisher

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author’s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step—from idea generation to launch.

Used books: 7 more copies of this item are available

Winning at New Products: Creating Value Through Innovation

Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Basic Books

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cd-rom or access codes. Customer service is our top priority!

$24.86

Winning at New Products: Creating Value Through Innovation

Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Basic Books

Seller Comments:

448 p. Black & white illustrations, figures. Intended for professional and scholarly audience.

$40.33

Winning at New Products: Creating Value Through Innovation

Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Basic Books

Seller Comments:

448 p. Black & white illustrations, figures. Intended for professional and scholarly audience.

$41.57

Winning at New Products: Creating Value Through Innovation

Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

Delivered in 3-5 weeks

Condition:

Format: PAPERBACK

Publisher: Basic Books

Seller Comments:

0465025781 Special order direct from the distributor.

$42.54

Winning at New Products: Creating Value Through Innovation

Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Basic Books

Seller Comments:

448 p. Black & white illustrations, figures. Intended for professional and scholarly audience.

$46.74

Winning at New Products: Creating Value Through Innovation

Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Basic Books

Seller Comments:

448 p. Black & white illustrations, figures. Intended for professional and scholarly audience.

$50.37

Winning at New Products: Creating Value Through Innovation

Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

Delivered in 3-5 weeks

Condition:

Format:

Publisher: Basic Books

Seller Comments:

2011. Fourth Edition. Paperback. Creating Value Through Innovation. 448 pages, illustrations. Suitable for product developers everywhere, this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a game plan for achieving product leadership. Cateogry: (Y) Teenage / Young Adult. BIC Classification: KJMV6; KJSM. Dimension: 238 x 176 x 28. Weight: 510......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$57.78