Winning Telco Customers Using Marketing Databases (Telecommunications Library)

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Winning Telco Customers Using Marketing Databases (Telecommunications Library)

by Mattison

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Format: Hardcover

Publisher: Artech House

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The following ISBNs are associated with this title:

ISBN - 10:1580530362

ISBN - 13:9781580530361

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From the Publisher

With telecommunications competition becoming more intense everyday, it''s clear that the telcos with the most effective marketing programs will win market share. Here''s the book that shows you how to develop a competitive marketing process and utilize the latest strategies in database marketing to capture and keep the best and most profitable customers.