It appears you can only use this online, not at the stores. More importantly, beware of slow processing. This will not work for quick gifts that you might need. It takes them hours to process the order, and after twelve hours I haven't received the certificate. My email may arrive eventually (I hope), but I give this a "1" simply because it is absolutely not in accord with what one minimally expects in an online gift certificate. (...also interestingly, though I have yet to receive the "electronic" certificate, my being charged for it has certainly been a quick, automated process...). Update: Went from 1 to 2 after receiving the certificate in 14 hours. Chapters should update the details of this product on its page, and streamline the purchase process, in order for this to be comparable to other online certificate services.