You would think that with a rewards card the customer would
actually feel, you know, rewarded for purchasing items with the
business that is offering the program. That is not the case with
the irewards program.
With irewards you get:
40% off bestsellers
This is one of the only redeemable factors of this card. Just be
sure it's not during other promotional events.
10% off books in-store
A whole 10%!!! Chapters Indigo, you're so generous. For someone
like me who doesn't buy bestsellers a whole lot, I'd have to spend
$350.00 just to recoup the $35.00 membership fee and that's before
I actually start saving anything.
5% off virtually everything else in-store
...except for the things that matter, e.g., ereaders and
electronics. Looks like the irresistible allure of their furniture
and many other fine products will have to stand on its own.
Up to 5% off books online
Amazon.ca must be terrified. With savings of up to 5%, the online
shopper would only have to spend $700.00 before making their money
back and that's the best case scenario.
...And a coupon book
I love receiving coupons that expire before my annual membership is
up. This should not be a selling point for the irewards program,
especially when I routinely receive coupons in the mail from
McDonalds, just as an example, that are free and offer far better
deals on their products to entice customers to give them their
money.
A word to Chapters Indigo corporate:
If you want me to shop in-store or online please offer a reasonable
incentive to do so. First, I would recommend you slash the price of
the card to $10.00. Secondly, don't try and offset the recent
$15.00 price increase of the irewards card by offering me some
silly points system (Plum). The exchange of my personal information
for $5.00 off when I spend $250.00* at your store is not worth it.
*10 Plum points per $1.00 spent. Lowest cash-in is 2500 points to
receive $5 off.
With the recent price hike ($25-$35), I will not be renewing my
membership when it expires and will look elsewhere for the books
that I desire. Not only have you lost a customer, but I routinely
donate to the Love of Reading Foundation when in-store. Sorry, but
this program is neither economical nor rewarding - it's slap in the
face.