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Average rating: 3/5

Based on 1047 ratings

irewards Membership Card

To join or renew the irewards program, purchase this card and you'll save up to 5% on your online book purchases* today! Annual membership includes online savings of 50% off Globe & Mail Bestsellers and up to 5% off book purchases*. As well, you'll enjoy everyday in-store savings of 10% off book purchases* and 5% off virtually everything else in store*. To learn more about additional members-only exclusive perks sign up for our email program. *Conditions, exclusions and limitations apply. See Terms & Conditions.
$35.00

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  • Community Reviews
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    Rating: 1/5

    irewards card

    JACKIE GEORGE

    5 weeks ago

    I like most in the reviews will not be purchasing a irewards card because of the increase in price. What is the reason behind this anyway? I also will be shopping elsewhere.

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    Germaine Wright

    Rating: 5/5

    Extremely Disappointed

    Germaine Wright

    5 weeks ago

    I read some reviews before purchasing a new Chapters/Indigo Rewards card, and I'm glad I did. I have purchased one for approx. 10 years now. I received a Kobo for Christmas and have been reading approx. 50 to over 100 or more books a year. It is very upsetting that the card has gone up $10.00, plus you only get 5% off instead of 10% per book. I signed up for a free Plum Rewards card for free (5%) off per book. I hope thus new card will work for the books I order. I personally feel Chapters/Indigo are just getting greedy. I hope people will stop purchasing the cards. Then maybe they will get the message....then again, maybe not. I thank anyone who reads this and wish them lots of wonderful reading hours :)

    • Was this review
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    Germaine Wright

    Rating: 5/5

    Extremely Disappointed

    Germaine Wright

    5 weeks ago

    I read some reviews before purchasing a new Chapters/Indigo Rewards card, and I'm glad I did. I have purchased one for approx. 10 years now. I received a Kobo for Christmas and have been reading approx. 50 to over 100 or more books a year. It is very upsetting that the card has gone up $10.00, plus you only get 5% off instead of 10% per book. I signed up for a free Plum Rewards card for free (5%) off per book. I hope this new card will work for the books I order. I personally feel Chapters/Indigo are just getting greedy. I hope people will stop purchasing the cards. Then maybe they will get the message....then again, maybe not. I thank anyone who reads this and wish them lots of wonderful reading hours :)

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    Rating: 1/5

    Will not renew this year!

    Lisa Brooker

    2 months ago

    Not sure why Indigo is uping the rates for the card and taking away the coupon book. Sadly I will be following the advice of the previous reviewers and buying what I can at Amazon. Do you think anybody at head office reads these reviews? If so, what the heck are you thinking?

    Comments on this review:
    Lindsay

    I think the coupon booklet is no longer offered because they are moving more towards email marketing. If you buy the majority of your books online then why not switch to plum rewards, its a free card and you get the same online price as the irewards members.

    GRANT CONNOLLY

    Thanks for the comment, it helped me make an informed decision not to renew our family's iRewards card. It had already looked like a poor option given the fact Amazon.com was better priced and with a superior selection for most of our Christmas book purchases.

    Simrat Saini

    I totally agree with you. This is ridiculous. They don't provide any of the awesome deals the did before. Used to be every Christmas I would get any email for 25% off plus an additional 10% off by having an irewards cards and now nothing. There is no benefit to shopping with Chapters anymore. This holiday they had 30% on hardcovers but you couldn't use your irewards discount with it so what's the point. Totally done with them. You can get the same new releases at Walmart for way cheaper. They killed the irewards program!

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    Rating: 1/5

    Pay to shop?

    Brenda Dewitt

    4 months ago

    Since 2004 I have purchased my irewards card every year, I spend approximately $1000 a year at chapters in books. I'm at the end of my rope with having to pay some business just to shop at their business, hence why I would never go to cosco. At $35 for a membership I think my business with chapters has come to an end. Why would I want to keep paying for the honor to shop there when I can order online from Amazon and get the books even cheaper then when I did have my irewards card. You would think that Chapters would really rewards their good customers with giving them the card for free?? Sorry chapters but you've soured me with the increase.

    Comments on this review:
    Susan Dall

    I just renewed my iRewards card. The clerk didn't even inform me the price had gone up. Looked at my receipt when I got home. Then I thought she forgot to give me my bonus coupon book, which I get each year. Low and behold they have raised the price and stopped the coupon booklet. Very disappointed. I give Chapters ALLOT of business. Will start looking elsewhere.

    • Was this review
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    They raised the price on the card from $25 to $35 and the discount is even less. I remember when this card was a great deal because you earned points on it. It has really gone downhill. I compared prices of books using this card and found the same or even lower prices at Amazon without having to purchase a card. Guess who I'm buying books from in the future.

    Comments on this review:
    Taylor Hepper

    u should switch to plum rewards then because its free and it gives u points

    Taylor Hepper

    u should switch to plum rewards then because its free and it gives u points

    Krista Gilpin

    So I guess you and i will be shopping more at amazon

    • Was this review
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    Rating: 1/5

    awefull!!

    Ashlee Hughes

    7 months ago

    I have been wanted to update my library for a while now and i was going to get the rewards card because i had heard so many good things about it....ummm can i ask what they where thinking?? I am for sure not wanting to spend $35.00 on a card where the discounts are so crappy! kinda upset!

    Comments on this review:
    Trisha Harrison

    When I went to renew my memebership and found out the price I was not impressed at all, also we used to be able to use their computers in store to look at our wish lists now they have terminals that you can look up books and authors but you can't see your account so you have no idea when you are in the store what is on your wish list. Not impressed at all anymore.

    Sarah Bennett

    The discount is definitely worth it though if you use it to buy textbooks or gifts, it saved me/my family over $100 last year alone

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    Rating: 1/5

    Poor Value

    Sara Kolodziej

    7 months ago

    I don't know what they were thinking with this, but I am definitely NOT renewing my membership.

    Comments on this review:
    AlbertaJenn

    So you will be switching to Plum? It is free and never expires (2 complaints that people have of iRewards).

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    Rating: 1/5

    Too expensive

    Shyra

    8 months ago

    I have bought the iRewards card for years, but $35 is too expensive. I understand that the 'value' has been increased, but the value that they've added doesn't really appeal to me. I liked it better when it was just 10% off for $19.99 (I think that was the original price?). At $35 for the iRewards card, it no longer makes sense for me to purchase this once per year.

    • Was this review
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    I've been getting my irewards membership off and on for ten years now, and I think I've finally reached the point where I'll stop. Features are constantly being taken away, and now at this new price, it makes getting your initial investment in the card back ridiculous. I now need to spend $350.00 in store, or $600.00 online to recoup the price? No thank you.

    Comments on this review:
    Weepunter

    I agree with both of you. I did take it to upper management, and they gave me the party line. I don't think that they will see it as a problem until membership really starts to drop. I gave mine up last year, at this point I am looking for other places to buy books than chapters.

    Cody Chance

    Totally agree. This was a rip-off before the price change, and doubly so now! Also, with the plum rewards, you should ALWAYS purchase online. The 5% discount is worth much more than the 10 points/dollar. If you spend $200 in a year, you would save $10 online, or earn 2000 points in-store, not even enough to trade in for $5. Chapters Indigo is great to buy books at, but their rewards programs are confusing, and you have to know what you're getting into, because they won't be honest with you.

    • Was this review
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    At $35 and with no coupon book, iRewards no longer makes economic sense. Looks like I'm buying from Amazon.ca now. ...Too bad, I prefer to support Canadian industry.

    Chapters -- reconsider this business approach!

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    Rating: 5/5

    hi

    Mandy Hong

    8 months ago

    this is a good review

    • Was this review
      helpful to you?

    Rating: 5/5

    cool

    indigo test

    8 months ago

    stuff

    • Was this review
      helpful to you?

    How to make it completely unrealistic to be worth it... put a 35$ price on a card that gives you 10% off books in store and 5% off a few other things (I'm not bothering to mention the 40% on bestsellers since gee reg people walking in get 30%).
    Wasn't it 10$ originally? then 15... 20... 25... I so can't see the point of this at 35$.
    At blackbond books i can use a stamp card to get better value. I can get books for better than 10% at costco at times though admittedly they don't have a lot of what I tend to buy (scifi/fantasy) I can still get books at about 10% off at superstore and walmart.
    With online retailer pricing I can easily get 10% or more off... all chapters is doing is encouraging myself and others whom have used this program to go elsewhere. It's a way for them to make extra money not a way for customers to save money now.
    In an era where book stores are having more of a hard time getting customers into stores this is not helping them, if you want to encourage people to shop with you use a smarter method. I'll go for plum rewards and likely start only buying books in the bargain books or ones i can't get elsewhere at chapters.

    • Was this review
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    I spent $30 for the card in store.

    This card won't be worth it unless you buy a lot of books (it helps even more if you buy a lot of best sellers, where there 40% off in-store) and save over $30 dollars in a year. It just feels like your paying for the savings ahead of time. The card honestly just feels like a bank card. Like you're putting $30 dollars on the card, and however much you save is just taking away for the $30. So unless you save OVER $30 dollars it isn't worth it. Especially since you have to renew the card every year of the same price. The renewing fee should not be as much.

    I find it is just cheaper to buy online. Most books online are 20% or more cheaper than buying it in store anyways. And you only save 5-10% in store. I don't know what books would be considered best seller (which is 40% off). I bought the Hunger Games thinking it was possible I could get $40 off, because it is getting really popular and says "best selling author" on it, but it wasn't considered a bestseller.

    And with saving 5% online. That wouldn't be bad since most books are cheaper online anyways, but what you save you just end of paying for the HST. I only saved $3.84 online when I bought 5 books and the HST was $3.65 anyways. I saved a whole .19 cents.

    I guess the card was a little more worth it for me, because someone else paid $25 of it for me as a present. So if you get someone to buy it for you as a gift, it would be more worth it.

    Comments on this review:
    Audriana Burella

    Try getting plumb and irewards.

    • Was this review
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    Rating: 1/5

    Atrocious!

    Mimes

    10 months ago

    I went into a Chapters store yesterday to renew my irewards card, and discovered that it had increased $10 to $35! I was shocked! I have been a long-time irewards member - paying the $20 fee (even while I was still a student) and rationalizing the $5 increase a few years back as "operational costs". But at $35, I can no longer justify the benefit of this card, especially since I mostly purchase online and the discount is only a mere 5%. Definite thumbs down to Chapters on this business decision!

    Comments on this review:
    Chelsea1

    If you purchase books online mostly, then get a plum card! It's free and you will get the member price with 5% off!

    Dina Natskoulis

    If the price of irewards wasn't bad enough… We pay a premium in Canada for the same books that Americans purchase for less. Gone are the days of the strong USD. How long do we have to wait for Canadian prices to come down?

    Dina Natskoulis

    I just did the math and on a $15 book the savings for having an "ireward" is $0.75. I would need to purchase 47 books to make my irewards worth it. I am a single mother with a 10 year old son who loves to read. The library does not have the books he likes to read. He prefers Chapters as a treat over Toys R Us…how can a mother say no? I thought I would look into this Chapters rewards program. Well I really don't see the point.

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    Rating: 1/5

    Absolutely Dreadful

    Brandon Lane

    10 months ago

    You would think that with a rewards card the customer would actually feel, you know, rewarded for purchasing items with the business that is offering the program. That is not the case with the irewards program.

    With irewards you get:

    40% off bestsellers
    This is one of the only redeemable factors of this card. Just be sure it's not during other promotional events.

    10% off books in-store
    A whole 10%!!! Chapters Indigo, you're so generous. For someone like me who doesn't buy bestsellers a whole lot, I'd have to spend $350.00 just to recoup the $35.00 membership fee and that's before I actually start saving anything.

    5% off virtually everything else in-store
    ...except for the things that matter, e.g., ereaders and electronics. Looks like the irresistible allure of their furniture and many other fine products will have to stand on its own.

    Up to 5% off books online
    Amazon.ca must be terrified. With savings of up to 5%, the online shopper would only have to spend $700.00 before making their money back and that's the best case scenario.

    ...And a coupon book
    I love receiving coupons that expire before my annual membership is up. This should not be a selling point for the irewards program, especially when I routinely receive coupons in the mail from McDonalds, just as an example, that are free and offer far better deals on their products to entice customers to give them their money.

    A word to Chapters Indigo corporate:
    If you want me to shop in-store or online please offer a reasonable incentive to do so. First, I would recommend you slash the price of the card to $10.00. Secondly, don't try and offset the recent $15.00 price increase of the irewards card by offering me some silly points system (Plum). The exchange of my personal information for $5.00 off when I spend $250.00* at your store is not worth it.

    *10 Plum points per $1.00 spent. Lowest cash-in is 2500 points to receive $5 off.

    With the recent price hike ($25-$35), I will not be renewing my membership when it expires and will look elsewhere for the books that I desire. Not only have you lost a customer, but I routinely donate to the Love of Reading Foundation when in-store. Sorry, but this program is neither economical nor rewarding - it's slap in the face.

    Comments on this review:
    MIchelle

    I completely agree, I've had an irewards for years now, and though I thought it was a bit pricey at $25 I bought enough books for it to be worth it. But the price hike to $35 and the fact that the Member prices are the same as Amazon prices are making me seriously think about whether I'll be renewing this year. Do you know if there are more coupons to match the $35 price or are they the same 4 as always? One note - yes, with the membership you get 40% off bestsellers, but they are already 30% off regardless, so you're still only getting the additional 10% with the card. And the price, again, is usually the same on Amazon without having to buy a card. I don't think the addition of 5% off other merchandise is a good enough incentive either.

    Jordan Amiel

    I have to say I agree as well, this is a horrible change and completely disrespectful to the many longterm irewards members

    Krista Gilpin

    Why would Amazon ever be terrified? The online prices of Amazon are about equal to the on-line prices of ireward MEMBERS. If you do not have a reward card the Amazon prices are usually cheaper than regularly listed indigo prices. If you drop your membership - just shop at Amazon.

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    Rating: 5/5

    Thanks Chapters

    Cynthia Madsen

    11 months ago

    I am happy to finally buy this rewards card. Walmart and Costco DON'T always have the books you want. So keep that in mind. I go to Chapters all the time to buy presents and books that I want, because I know that they will always be there, every book I search they seem to have. So I am very thankful to have the chance to buy a rewards card that will save me money! Any few dollars I can save. Thanks again!

    Comments on this review:
    Nicole Hoare

    If you only buy a few things at Chapters and just bought a $35 dollar card, by doing the math you will see that you are really losing money instead of saving anything

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    Rating: 1/5

    Not worth it!

    Stephanie <3

    11 months ago

    The Irewards card is really not worth the $25. Go to walmart, Superstore, Costco, or anywhere else and you can can save 30% off without having to spend money on a 10% off discount card. Save your money!

    Comments on this review:
    Jordan Reid

    I agree this thing is dumb why dont you just get plum rewards it is FREE and it basically has the same purpose!

    • Was this review
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    Rating: 1/5

    Where's the benefit?

    Erin H

    11 months ago

    I would prefer a points-based loyalty card. What's the point of paying $25 to get an Amazon.ca price match?

    Comments on this review:
    Robyn Collette

    Hi there - stay tuned, Chapters/Indigo is currently running a pilot program with a points-based membership as an alternative to iRewards. More information will become available in the new fiscal year.

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As Canada’s purveyor of ideas and inspiration, Indigo is the largest book, gift and specialty toy retailer in Canada. Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit; Chapters; The World's Biggest Bookstore; and Coles. The online channel, www.indigo.ca, features books, eBooks, toys and gifts and hosts the award winning Indigo Online Community.

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