I like most in the reviews will not be purchasing a irewards card because of the increase in price. What is the reason behind this anyway? I also will be shopping elsewhere.

I read some reviews before purchasing a new Chapters/Indigo Rewards card, and I'm glad I did. I have purchased one for approx. 10 years now. I received a Kobo for Christmas and have been reading approx. 50 to over 100 or more books a year. It is very upsetting that the card has gone up $10.00, plus you only get 5% off instead of 10% per book. I signed up for a free Plum Rewards card for free (5%) off per book. I hope thus new card will work for the books I order. I personally feel Chapters/Indigo are just getting greedy. I hope people will stop purchasing the cards. Then maybe they will get the message....then again, maybe not. I thank anyone who reads this and wish them lots of wonderful reading hours :)

I read some reviews before purchasing a new Chapters/Indigo Rewards card, and I'm glad I did. I have purchased one for approx. 10 years now. I received a Kobo for Christmas and have been reading approx. 50 to over 100 or more books a year. It is very upsetting that the card has gone up $10.00, plus you only get 5% off instead of 10% per book. I signed up for a free Plum Rewards card for free (5%) off per book. I hope this new card will work for the books I order. I personally feel Chapters/Indigo are just getting greedy. I hope people will stop purchasing the cards. Then maybe they will get the message....then again, maybe not. I thank anyone who reads this and wish them lots of wonderful reading hours :)

Not sure why Indigo is uping the rates for the card and taking away the coupon book. Sadly I will be following the advice of the previous reviewers and buying what I can at Amazon. Do you think anybody at head office reads these reviews? If so, what the heck are you thinking?

Since 2004 I have purchased my irewards card every year, I spend approximately $1000 a year at chapters in books. I'm at the end of my rope with having to pay some business just to shop at their business, hence why I would never go to cosco. At $35 for a membership I think my business with chapters has come to an end. Why would I want to keep paying for the honor to shop there when I can order online from Amazon and get the books even cheaper then when I did have my irewards card. You would think that Chapters would really rewards their good customers with giving them the card for free?? Sorry chapters but you've soured me with the increase.

They raised the price on the card from $25 to $35 and the discount is even less. I remember when this card was a great deal because you earned points on it. It has really gone downhill. I compared prices of books using this card and found the same or even lower prices at Amazon without having to purchase a card. Guess who I'm buying books from in the future.

I have been wanted to update my library for a while now and i was going to get the rewards card because i had heard so many good things about it....ummm can i ask what they where thinking?? I am for sure not wanting to spend $35.00 on a card where the discounts are so crappy! kinda upset!

I don't know what they were thinking with this, but I am definitely NOT renewing my membership.

I have bought the iRewards card for years, but $35 is too expensive. I understand that the 'value' has been increased, but the value that they've added doesn't really appeal to me. I liked it better when it was just 10% off for $19.99 (I think that was the original price?). At $35 for the iRewards card, it no longer makes sense for me to purchase this once per year.

I've been getting my irewards membership off and on for ten years now, and I think I've finally reached the point where I'll stop. Features are constantly being taken away, and now at this new price, it makes getting your initial investment in the card back ridiculous. I now need to spend $350.00 in store, or $600.00 online to recoup the price? No thank you.