From the Publisher
At last-a proven system for developing the strategic innovations
every company needs to compete and win
As everyone knows, today''s unprecedented rate of business change
demands new levels of strategic insight and adaptability.
Reinventing Strategy is the first practical, systematic guide to
creating an adaptive enterprise, showing how companies around the
world are using the Strategic Learning approach to consistently out
think, out maneuver, and out perform their competition. As Willie
Pietersen explains, companies that aspire to long-term success must
develop and implement strategy as part of a continuous four-step
cycle-Learn, Focus, Align, Execute-and he offers dozens of
provocative anecdotes and case studies, illustrating how to
implement it at every level of an organization. Written with
unusual clarity, frankness, and wit, Reinventing Strategy will
change the way managers everywhere approach their greatest and most
important challenge: the need to make strategy into a tool for
ongoing corporate renewal.
From the Jacket
Advance Praise for Willie Pietersen''s Reinventing Strategy
"With today''s uncertainties, a sound strategy is not enough for
business success. Effective, dynamic leadership is more important
than ever in piloting an organization through a constantly shifting
environment. In this timely book, Willie Pietersen reveals the
profound connections between strategy and leadership, and offers a
proven method for strengthening both." -Jim Copeland, Chief
Executive Officer, Deloitte & Touche LLP, Deloitte Touche
Tohmatsu
"The companies that win tomorrow will be those that generate
superior insights today. Willie Pietersen is a master of the
process, and in Reinventing Strategy he teaches you how to make it
work for your business." -Faith Popcorn, founder, BrainResource
Inc., author, EVEolution: The Eight Truths of Marketing to
Women
"Take the business savvy of a former CEO, mix in the leading-edge
insights of a faculty member at a top business school, garnish
generously with crystal-clear writing, and what do you have? Willie
Pietersen''s Reinventing Strategy-a must for executives in these
turbulent times." -Donald C. Hambrick, Samuel Bronfman Professor of
Democratic Business Enterprise, Columbia University Graduate School
of Business
"Finding ways to transform companies into adaptive organizations
able to respond intelligently to an ever-changing environment has
become the top priority for business leaders. Reinventing Strategy
offers a proven process for doing just that. It is a wonderful mix
of theory and practice, plus commonsense reasoning that works-for
all the right reasons." -From the Foreword by Bob Johansen,
President, Institute for the Future
About the Author
WILLIE PIETERSEN was raised in South Africa and received a Rhodes
Scholarship to Oxford University. After a period spent in the
practice of law, he embarked on an international business career.
Between 1974 and 1994, Pietersen ran multibillion-dollar divisions
of several major global corporations, including Unilever, The
Seagram Company, and Sterling Winthrop. In 1998, Pietersen was
named Professor of the Practice of Management at the Columbia
University Business School. He serves as an advisor and consultant
to many global companies, including Sony, Ericsson, Deloitte &
Touche, SAP, and The Chubb Corporation, and is Chairman of the
Menlo Park-based think tank Institute for the Future.
About the Book
As everyone knows, today's unprecedented rate of business change demands new levels of strategic insight and adaptability. Reinventing Strategy is the first practical, systematic guide to creating an adaptive enterprise, showing how companies around the world are using the Strategic Learning approach to consistently out think, out maneuver, and out perform their competition. As Willie Pietersen explains, companies that aspire to long-term success must develop and implement strategy as part of a continuous four-step cycle-Learn, Focus, Align, Execute-and he offers dozens of provocative anecdotes and case studies, illustrating how to implement it at every level of an organization. Written with unusual clarity, frankness, and wit, Reinventing Strategy will change the way managers everywhere approach their greatest and most important challenge: the need to make strategy into a tool for ongoing corporate renewal.
