Expert advice on growing your professional service firm or
individual practice through social media
Showing professionals and their marketers how to accomplish
familiar marketing tactics in newer, ways, Social Media for
Professionals and Their Firms takes you step by step in
putting social media to work for your professional practice.
Whether you want to build your own on-line reputation, or are ready
to explore new media for corporate marketing and communications,
this book is the definitive guide for your strategic approach.
Explores why the fastest and most leveragable way to expand
relationships today is through the Internet
Provides step-by-step approaches to successful professional
Discusses high-level strategies for effectively using Twitter,
LinkedIn, Facebook, and bookmarking sites
Includes pitfalls and success stories featuring notable social
Timely and practical, this book shows you why new media is
rapidly becoming the core way for professionals to reach their
audiences. Whether your firm provides legal, accounting, financial
planning, architecture, consultancy, or other services, Social
Media Strategies for Professionals and Their Firms will show
you ways to better reach and communicate with your customers.
Praise for Social Media Strategies for Professionals and Their
"Golden provides a terrific guide to the world of social media,
providing concrete specifics and market-tested advice."
David Maister, author of True Professionalism and coauthor ofThe
"Many professionals think social media is only for marketing
consumer products. Nonsense. When marketing an intangible idea,
tools like blogs and Twitter are essential for success. I''ve been
following Michelle Golden for years. This book, a collection of her
best ideas, is a gift that will help you grow your business in
today''s always-on world."
David Meerman Scott, bestselling author of The New Rules of
Marketing and PR
"I wish there was a book like this when I started in social
media. When your product is your knowledge and you actively share
bits of itand your point of viewonline, people who engage in this
material want to learn more, eagerly share it, and ultimately hire
you. Fifteen years ago, this kind of ''content marketing''
wouldn''t be possible. Michelle shows you exactly how to craft your
unique message, use the tools, and integrate social media with your
Joe Pulizzi, coauthor of Get Content Get Customers and founder,
Content Marketing Institute
"You don''t need social media ''gurus'' today as much as you
need social media navigators. Michelle Golden''s book provides
turn-by-turn GPS navigation for creating and maintaining your
social media presence. Chock-full of practical instructions,
experienced big-picture perspectives, and wise and welcome common
sense, this book is the companion you want at your side as you sail
the rapidly changing seas of social media."
Dennis Kennedy, lawyer, ABA Journal technology columnist, and
"Today''s professionals constantly hear that they ''have to be''
part of the bewildering and always-changing social media landscape,
but rarely does anyone tell them how or why. Michelle''s book
answers these two critical questions. This comprehensive, one-stop
resource clears away the clutter and gives readers practical,
principled, reliable guidance towards a mastery of social media and
the benefits it can provide."
Jordan Furlong, Partner, Edge International and Publisher,
"A firm without this social media toolkit is like a motorist
without a spare or AAA."
Bill Carlino, Editor in Chief, Accounting Today