plum™ rewards FAQ

plum rewards is absolutely free to join and there are no annual membership fees.

To join plum rewards, you must be 16 years of age or older and have a valid Canadian address.

It's easy. You can join plum rewards online or you can become a member at cash in any one of our stores by providing your first name, last name and a valid e-mail address or mailing address and telephone number.

You can use your plum rewards membership at any Indigo, Chapters, Coles, Indigospirit, World's Biggest Bookstore, SmithBooks and The Book Company locations, and online at chapters.indigo.ca.

We do our very best to keep our members up-to-date on all the great benefits offered with plum rewards membership. By providing an e-mail address, we are able to send you notification e-mails as bonus plum points offers become available. We can also let you know quickly of exclusive, last-minute offers and promotions. For general program updates, visit indigo.ca/plumrewards.

To cancel your membership, you can email our plum rewards member services team at plumrewards@indigo.ca or call 1.877.977.PLUM (1.877.977.7586).

It's easy. Show your plum rewards card each time you make a purchase in-store. Your points will automatically be awarded to your account.

You can collect plum points in-store at any Indigo, Chapters, Coles, Indigospirit, World’s Biggest Bookstore, SmithBooks and The Book Company locations.

You can earn plum points on most items in stores. However, there are some exceptions. plum points will not be awarded on electronics, Starbucks/Indigo Café Food & Beverages, irewards memberships, eBooks, gift cards, delivery/shipping charges (where applicable), gifts with purchase, charitable donations (including but not limited to Indigo Love of Reading Foundation), the plum points redemption portion of a transaction, taxes, plastic bag fees, provincial fees (including but not limited to environmental handling fees), other applicable fees as may be required to be charged by Indigo from time to time and any other items specified as exclusions from time to time or where prohibited by law. Indigo reserves the right to add or remove products and services eligible for plum points at any time, in accordance with the plum rewards program Terms and Conditions.

The products and services eligible for plum points collection are posted at indigo.ca/plumrewards and are updated on a periodic basis.

plum points are not awarded for online purchases. Instead plum rewards members enjoy savings of up to 5% off books at chapters.indigo.ca. From time to time, plum bonus points offers may be available on items purchased online.

Yes. You can collect plum points on kiosk purchases. Simply swipe your card or enter your member number before you make your purchase (instructions will be posted on the kiosk). Your plum points will be awarded to your account when your order ships.

Take advantage of personalized bonus offers emailed directly to you, as well as bonus offers available throughout our stores, and on the kiosks found in Indigo, Chapters and World’s Biggest Bookstore locations.

Please ensure we have your most current email address on file to receive personalized bonus offers via email. You can also view your bonus offers when you log into your plum rewards account at indigo.ca/plumrewards, or when you swipe your rewards card at any kiosk in Indigo, Chapters and World's Biggest Bookstore locations. plum rewards offers may vary between stores and online.

In most cases, all you’ll have to do is present your plum rewards card or membership number when you shop, meet the requirements of the offer (if applicable) and your plum points will be credited to your account. If a specific coupon is required to be presented at cash, this will be clearly stated in the offer.

Viewing your points balance is easy - it's printed on your receipt when you shop in-store with your plum rewards card. You can also view your plum points balance online by signing in to your account.

Yes. Transfer plum points to other plum members using our online tool. Some rules apply. Please refer to our "Transfer Points Terms and Conditions".

You'll automatically receive an e-mail indicating that your plum points have successfully been transferred. You'll also notice your plum points balance will be updated.

Not as long as you are an active plum rewards member. Your plum rewards account will remain active if you have collected at least one plum point, purchased online using a plum rewards card or redeemed plum points within the past 12 months. The easiest way to keep your membership active is to make at least one qualifying purchase every 12 months. If your plum rewards account is inactive for 12 months, your account will expire and all accumulated plum points will be forfeited. Your plum points will also become void if you cancel your account or switch to our irewards program.

If there's a discrepancy with your points balance, please contact our customer service team at plumrewards@indigo.ca for assistance.

When you return an item for which plum points were awarded, the points you earned for that purchase will be deducted from your account.

Your plum rewards member card allows you access to your benefits. It is important to carry it with you to earn plum points, redeem for in-store savings and to be eligible for your personalized offers & recommendations. In order to receive points for your purchase, you must present your personal plum rewards card or membership number at the time of purchase. If you happen to forget your member card and do not have your membership number available when making a purchase in-store, visit us within 14 days of your purchase and present the original receipt, and we will be happy to award you your plum points.

You can redeem your plum points towards in-store purchases as soon as you reach the first redemption level (2,500 points for $5). Simply present your plum rewards card at cash during your purchase and tell the store associate that you want to redeem your plum points. 35,000 points is the maximum that members can redeem in a single transaction.

You can redeem your plum points on most items in stores. However, there are some exceptions. Points may not be redeemed for: Starbucks / Indigo Café Food & Beverages, irewards memberships, eBooks, gift cards, delivery/shipping charges (where applicable), charitable donations (including but not limited to Indigo Love of Reading Foundation), gifts with purchase, and any other items specified as exclusions from time to time. Indigo reserves the right to add or remove products and services eligible for plum rewards redemption at any time, in accordance with the plum rewards program Terms and Conditions. 35,000 points is the maximum that members can redeem in a single transaction.

The products and services eligible for plum points redemption are posted at indigo.ca/plumrewards and are updated on a periodic basis.

Currently, purchases made online at chapters.indigo.ca are not eligible for point redemptions.

Currently, payment transactions processed through our kiosks are not eligible for point redemptions. However, if you choose the “PAY AT THE CASH DESK” option during your transaction at our kiosk, you will be able to redeem your plum points towards your purchase.

Personalized recommendations are products suggested by Indigo just for you, based on activity such as your purchase history and preferences listed in your account profile. It’s our goal to save you time and help you discover products you’ll use and love.

All you need to do is make purchases using your plum rewards membership, and keep your preferences up to date online at chapters.indigo.ca. The more purchases you make, the better your recommendations will become. Please note that it may take 1-2 weeks for your recommendations to change based on a particular purchase or account update

There are 3 places that you can access your personalized recommendations:

• Online at chapters.indigo.ca once you log on to your account centre. Look for the My Recommendations and Bonus Offers link.
• At the Kiosk in Chapters or Indigo stores, or World’s Biggest Bookstore. Simply insert your plum rewards card into the kiosk and you will have access to your personalized recommendations.
• Periodically, we may also e-mail personalized recommendations directly to you.

Personalized recommendations are determined based on your activity with Indigo, including:

• The types of products you purchase from our stores
• The preferences you’ve indicated in your account profile
• Your activity on chapters.indigo.ca/community, such as recommending a product or putting a book on your shelf.

The more purchases and activity you have with Indigo, Chapters, Coles, Indigospirit, World’s Biggest Bookstore, SmithBooks and The Book Company locations as a member, the better your recommendations will become.

You can save the products that are recommended for you by clicking on "+Add to My Wish List" or "+Add to My Shopping List".

plum rewards members enjoy up to 5% off online book purchases at chapters.indigo.ca (excluding eBooks, used and rare books, and Rosetta Stone Interactive Learning Software).

Your plum rewards member number is the 12-digit number found on the back of your member card. Or, if you signed up online, your member number is noted in your online account. If you carry a plum rewards sticker, it's the 12-digit number located above the barcode.

We need your unique email address to maintain and properly service your points account (i.e. to help ensure that only you get access to your points, and to notify you of any relevant program changes). In addition, by providing us with your e-mail address we can send you personalized recommendations, bonus plum points offers, and exclusive member offers/promotions/events. If you prefer not to receive promotional emails, you may opt out by updating your online account. Note that you will continue to receive important emails related to your plum rewards account.

When you sign up for plum rewards in-store with a valid email address, you will receive an activation email shortly after. This email will give you instructions on how to manage your profile in your online account, track your plum points, and use your account to view personalized recommendations and bonus offers.

Sign into your online account at indigo.ca/plumrewards. Once there, you can add or update your address and other contact information. You can also ask a store associate at cash to update the information in-store or contact us at 1-877-977-PLUM (1-877-977-7586).

Indigo does not rent or sell our plum rewards members’ personal information to any third party organization or individual. The collection of contact information is done so in order to advise members of account information, promotions, contests and/or important changes to the program. The information also enables Indigo to customize products or services to better meet your preferences and to offer you products and services from Indigo and other sources that may be of interest to you. Trusted third parties may be used to process/fulfill these communications, and in such cases, appropriate personal information will be given to them to allow for the service to be provided. Contractual or other appropriate means will always be used to ensure third party compliance with our privacy policy and all applicable privacy laws.

We maintain the highest standards with respect to privacy, security and integrity of personal information. For further information, click here for our detailed Privacy Policy.

Viewing your transaction history is easy. Simply log in to your plum rewards account at indigo.ca/plumrewards, and choose "Point Transaction History". You can view all the transactions that you’ve made using your plum rewards membership in the last 360 days.

No problem. If you lose your card / sticker or it gets stolen, visit us in-store or contact us at 1-877-977-PLUM and a replacement card will be issued to you with a new member number. Don't worry; all of your plum points will remain intact!

If you joined online, the card presented to you is a "virtual card" and contains your member account number. You will not be mailed a physical card. You can choose to keep that member number on hand (simply print it out for easy reference or save it on your smartphone) and present it when making in-stores purchases. Or, if you prefer, you can replace your virtual card with a physical card by presenting valid photo ID in-store.

If you joined online, the card presented to you is a "virtual card" and contains your member account number. This is your ongoing membership number unless you decide to replace your "virtual card" with a physical card by presenting valid photo ID and the printout of your virtual card in-store.

No problem. You can replace your virtual card with a physical card by presenting valid photo ID in-store.

The plum rewards program is a new rewards program offered as an alternative to irewards. Customers can choose to be a member of either program (but not both). If you have an irewards membership and you would like to switch to plum rewards, you will start earning plum points on purchases instead of receiving your irewards discount.

You can switch to plum rewards from irewards at any time, however we recommend that you continue to use your irewards membership until it expires since the irewards membership fee is non-refundable.

If you are an irewards member and you decide to switch to plum rewards, you will earn plum points on purchases instead of receiving your irewards discount.

You can choose to be a member of either plum rewards or irewards, but not both. Our store staff can help you choose what program is right for you.

If you decide to switch to the irewards program, you will start receiving your irewards discount on purchases, and all plum points associated with your plum rewards account will be forfeited. If you would like to return to plum rewards in the future, a new account will be created.

Our store staff can help you choose the program that best suits you based on your past shopping behaviour. Visit us in store and a store associate at cash will be ready to help you decide.